E-commerce SEO Technique
An acronym for Search Engine Optimization, Statistics have shown that between 30%-50% of sales are generated from search engines. Getting your e-commerce store to be above other e-commerce stores in search engine rankings is often a herculean task for many, and is also easy to some others.
You wonder, what’s the secret anyway? That’s what this Ecommerce SEO Tips will show you
So, without wasting much of your time, let’s begin.
This is the first and most important step in the process of building a hot e-commerce site. Keywords research does a whole lot for you; it helps you optimize your category pages, optimize your product pages and gives your site some leverage over others that don’t apply SEO in e-commerce. Now, e-commerce SEO may be quite competitive especially when it comes to ranking for some certain terms on search engines. If you don’t have a large budget, here’s what you should do. Using any free or paid SEO tool (Google Keyword Planner, Market Samurai, SEMRush and find a list of long tail keywords (related to the particular product you want to rank for) which usually have low monthly searches and optimize your products and your category pages around these keywords (you can also use amazon search box which offers suggestions based on the products typed into it). When you do this, you may have low traffic coming in daily, but when they do, they’ll surely buy your products. A rule of thumb is to sell high-quality products that would make them leave a good review on your site. Apply the process over and over again for most products on your site. iStudio Technologies is the best eCommerce SEO company in Chennai.
3-Clicks Site Architecture:
This is an often ignored rule. If you want your e-commerce site to survive the competition, then you need to try the 3 click site architecture. What do I mean by the 3 click site architecture? It’s simple. All your e-commerce category pages should be organized on your homepage. Let’s take for instance; a shoe e-commerce site. You should have a category of shoes for men when a user hovers the mouse button on it, it would display subcategories like trainers, suede, designers. Now the user clicks first on any of those links e.g. trainers and is taken to a second page where trainers’ shoes are categorized by designer, colours, sizes and so on. Another click and they are viewing the product page. You get it, don’t you?
Write a long SEO ready description about the product:
If you want your products page to be noticed by search engines, you need to start writing long product descriptions, preferably 500+ words. Please don’t try to keyword stuff it. Keep it straight and simple yet providing the user with a glimpse of what the product has to offer when they eventually buy it. We provides the best eCommerce SEO ranking in search result.
Use the WooCommerce Product Feed Plugin:
Yes, you heard me. If you don’t have the WooCommerce Product Feed Plugin, then you aren’t ready to make more sales yet. The main target of this plugin is to generate product feed, automatically update product information into feed file according to set schedules and sync your product to different shopping engines. Get this plugin, and you’ll be glad you did. Do these four things and I tell you, you’ll start seeing an increase in sales of products on your e-commerce store!