Case Study
About the Client
This Chennai based landscaping company got originated in 2001, from the sole ideation of A. Joseph who is passionate and renowned landscaping architect. Lavender Landscape already holds a strong client base using its offline network, and they have served big companies like:
Setback Witnessed
Even though lavender landscape had an ample amount of repeated clients still, they found it difficult to expand their territory and client base. To overcome this scenario, they adopted our service that includes a complete Search Engine Optimisation approach starting from website creation to social media promotion.
Website Creation
We initiated our SEO activity right from the process of website creation, where we created a highly interactive and industry-specific website for lavender that completely targets their specific clients who require landscape and gardening services.
We ensured that the visitors gets converted into leads by placing necessary Call to Action buttons at the right spots.
Website Creation
We initiated our SEO activity right from the process of website creation, where we created a highly interactive and industry-specific website for lavender that completely targets their specific clients who require landscape and gardening services.
And here you can see that we made the enquire process simple in the website to avoid unncessary bounce rate.
SEO Process
Post creating the website successfully we initiated our SEO process that involves both on-page and off-page SEO, we carried out a calculative SEO approach towards the site making sure it gets listed first in Google and obtains more number of search traffic.
On-Page SEO
We followed a proper and structured strategy to build a strong on-page SEO which affirms its position in Google Search.
Page Title
Here you can see the mouse hover the tab which has been given with the searchable keyword “Best Landscaping Company in Chennai, India” that includes the location as well.
Meta Description
Here you can see our variations in handling the meta description, where we have given description about the company under “lavenderlandscape.in” and service description for “lavenderlandscape.in/landscape-designer-in-chennai/” to ensure the client wont gets redirected at any cost.
URL Structure
We have implemented the right set of URL structure according to the page as mentined above, where we have inserted keyword oriented link in the respective pages where it demands.
Body Tags
H1:
H2:
These two screen shots clearly depicts that our proper implementation of structured heading tags all across the website by implanting keyword based titles in the necessary heading sections.
Keyword Density
Incoporating right keyword at the right time in the right place without disturbing the content flow and also ensuring with site’s traffic.
Image SEO
Placing well-optimized images in the website, without disturbing its loading speed and overall flow.
Internal Links
These two screenshots narrates the way we built the internal links, where the search term “Lavender Landscape” in the about us page gets internally linked with the home page of the website.
OFF-Page SEO
Blogging
We made sure that the entire off-page SEO gets based on blogging, hence we formed unique blog topics for all kind of gardening services provided by the team of lavender landscape.
Hands-On Result
Before SEO
After SEO
Here you can see the sheer difference between the online result of the website, where it clearly shows the tremendorous increase in “Total number of clicks” and “Total impressions” that eventually led the site towards a decent and lead generating Average CTR of 5.6%.
Using our SEO approach we gradually increased the number of website users and the overall session also got increased in a progressive way to 701. This indicated that the site attracted both existing and new clients (88%- existing and 12% new clients) we also kept the bounce rate under check with 42.65%.
Attained First Page Ranking
Post carrying out successful SEO activities we brought in the no.1 ranking for the target keywords provided by the client and here’s the list-of-proof
“ Landscape company in Chennai” got ranked 1st page of Google with 4th position
Got 1st page 1st position ranking in chrome browser for keyword “landscaspe architects in Chennai”.
Acquired 4th position for the keyword “ landscape designers in Chennai”
Placed in the first position next running ads for the target keyword “landscape developers in Chennai”.
