Chatbots for travel and hospitality sector

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Chatbots For Travel And Hospitality Sector Developement Company in Chennai

The travel industry is a highly competitive market with a lot of established names as well as agile newcomers constantly trying to outmanoeuvre each other. Two of the most important aspects for gaining an edge over the competition are customer experience and costs. All the players are constantly looking at the latest advancements in technology to edge out the competition. About 2 decades ago, the major technological advancement was offering travel services on the Internet. Those who could quickly and effectively embrace the Internet flourished. And today it is easy to see how ubiquitous the use of Internet is, but it was not so obvious 20 years ago.

A brief introduction to chatbots

As the Internet was the big thing of yesterday, Artificial Intelligence (AI) is considered by many to be the big thing of tomorrow. You may have seen the term ‘AI revolution’ being thrown around a lot, but here we present a practical application of AI for your business – the chatbots.

A chatbot is basically a computer sitting at one side of a messaging service and chatting with a human. The computer is programmed to understand the inputs of the human and respond appropriately. Chatbots can vary in their complexity, some may look for keywords to try to understand if the human on the other side is asking for a specific question, while others may use sophisticated neural networks trained for natural language processing (NLP), and can understand and respond to more complicated queries, providing more human-like interaction.

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Chatbots in travel industry

Many big players in the travel industry have already been leveraging the potential of travel bots. Services such as Expedia, Kayak, Cheapflights, Booking.com, Skyscanner etc. are already implementing various versions of chatbots. Even hotel chains such as Hyatt Hotels have been implementing chatbots.

The typical travel booking process is usually long and complicated. Initially, the traveller may look at his bank statements to make a budget, check his schedule to see what dates are available, then decide on the location and then, at last, take a look at a lot of travel and stay options before finally making a decision. Chatbots are typically more useful for individuals in the later stages of the processes, since they are able to better respond when the traveller knows what he is looking for. Though they may prove to be useful in earlier stages as well, by answering queries such as ‘Show me tour package options under $1000.’ Frequent travellers usually know what they need, and ask very specific questions. Chatbots are highly effective at serving such individuals and converting them into customers.

Some earlier implementations of chatbots laid significant requirements on the service provider with regards to technical infrastructure and expertise. But several established technology companies have established the functionality of bots in their already existing chat platforms. Facebook Messenger Bots is one such example, where Facebook is offering the widespread reach of its platform along with automation options in chat. Another example is Amazon, which is offering voice conversation bot, Alexa, which can be used to interact with partnered travel services. In addition to these big names, there are also many other companies specialised in providing chatbots customised for various applications, such as travel services. These offerings have dramatically reduced the prerequisites for deploying chatbots. For example, Facebook’s offering can allow users to interact with the bot directly within Facebook messenger. Some services allow you to place a chat window on your website, and all the processing running the chatbot is performed on their own machines or the cloud. This enables even companies with simple and lean IT infrastructure and knowhow to effectively make use of this new technology.

Some practical examples of how chatbots can be helpful in the field of travel

Chatbots can provide pricing information to clients if they have trouble finding it themselves. For example, chatbots are very good at answering direct and specific questions such as ‘How much would a flight from London to New York next Sunday morning cost?’ Many times typing out such questions may be easier and efficient than navigating to the right section of the website and entering the details of the required flight.

A hotel guest can ask a question such as ‘What are interesting places to see nearby?’ or ‘Show some restaurants/theatres near me.’ And the chatbot can search for it and return the results to the guest. If you have any business partnerships, the chatbots can be programmed to show partnered restaurants/theatres ahead of others.

Chatbots can be programmed to interact via APIs to other services as well. For example, a chatbot which can connect to Google’s API will be able to set reminders. A traveller can type ‘Remind me to buy a souvenir tomorrow at 5 pm.’ and the chatbot will automatically add a reminder. This is just one example, there are a vast number of services that can be accessed by chatbots via APIs.

Many chatbots go beyond just providing the information about a flight or hotel room, they even offer the option to complete booking for the same. A customer can view the information and even book a flight, room or a package without ever leaving the chat window.

Specific advantages of chatbots

The major advantage of chatbots is a reduction of operating costs. It allows you to have a smaller customer support team. Many of the queries that the customers have are simple ones and can be handled by chatbots. Hence the workload for customer support staff is greatly reduced.

Many travellers and potential customers may also feel more comfortable approaching a chatbot than a support executive. If someone feels that their question is a trivial one, they may feel uncomfortable calling a support helpline, but asking the question to a bot is no big deal. Also, the chatbot can provide instant replies, while in the case of a support helpline the client has to navigate menus or endure hold times before actually speaking to a support executive.

Some other advantages are that the chatbots can be easily made available 24/7 since they are automated. Also, chatbots are easily scalable. A bot that can serve 10 clients can also serve 1000 clients daily. Many chatbot service providers offer easy scaling options, you simply upgrade your subscription and the platform will be ready to handle more traffic.

Conclusion

While chatbots are not yet capable of replacing your entire customer support staff, they are an incredibly useful tool for enhancing the experience of your customers while managing operational costs. Many big players in the travel industry are already making use of this new technology, and new and innovative companies providing chatbot solutions with minimal requirements make this technology accessible even for smaller travel and hospitality companies.

why istudio

iStudio Technologies is one of the best hospitality Chatbot development company chennai, india. Also provides services like search engine optimization, responsive web design, graphic discoing and content development to mention just a few. We will make sure that your ecommerce website is interactive and gives the customers an experience that they would want to try again. We believe in making responsive websites not just for desktops but for other mobile devices such as tablets and cellphones as well as these accounts for about 50% of search engine queries nowadays. Our experts make sure that all your projects are submitted on a timely basis and deadlines are met at all costs. Here are some reasons why you must consider our service. iStudio is one of the top hospitality chatbot builder in chennai.

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