Top 8 Seo Trends For 2019

Overview

With ever-changing algorithmic setup SEO still revolves as a mystery around the web world and experts are still framing assumptions to get close to it. SEO has undergone several transformations since its inception, and it is no more a single man game. Lots of technology disruptions were happening around SEO in the recent past, and these technologies will play the most crucial role in SEO deployment in future. Companies who opt out for technology embedded SEO services would sustain in this competitive digital world and can easily conquer their target audience without getting affected by SEO and digital marketing evolution. Here are some technological disruptions and SEO trends that would certainly create a huge wave amongst industries in adopting the constantly trnasforming SEO.

Blockchain

You might wonder how SEO and blockchain would get combine and deliver better results for the company and the end user.
The fact it’s going to happen sooner, still this two bi-polar contributors of business upliftments won’t undergo direct interaction, instead, they play a key role in helping each other indirectly.

How Exactly Blockchain Helps SEO?

Avoid PPC Ad Fraudulence
When a company implements blockchain into its website the concerned developer, and SEO specialist must collaboratively work with it, here the blockchain technology implemented in a website will deny fraudulence PPC ads and display the genuine ones, which certainly helps the company to spend wisely and to spend on refrained SEO agencies in Chennai, India. Here the blockchain can also eliminate the central authority ownership played by search engines like Google which helps the companies and advertisers to communicate and interact directly regarding online promotion.

No Room For Falsy Products/Services
A blockchain integrated browser can easily autoscan the trustability of a product or service which is portrayed by any company, hence giving no room for falsely product to get displayed.

Genuine Reviews and Ratings

Acquiring a service or buying an expensive product via online is highly based on the customer review which plays a pivotal role here, reviews and ratings highly influence decision-making attribute of the new customer which mostly leads to dissatisfaction.

Blockchain enabled SEO tactics will help the user to analyse the hidden agenda behind every review and assists them in making wise decisions.

We offer future-focused SEO services in Chennai, India that enhances companies credibilities and satisfies user expectations with the change in transformation.

Online Video Marketing CISCO reveals that 80% of customer traffic to any product or service site would be based on the video content displayed in the site. According to the survey done by Hubspot in the developed nations, industrial experts feel that video-based content are grasping more customers towards their service. Marketing your products or services through online video content is found to be the coolest approach and inducing trend of SEO. Having at least a single related video will ease up your thirst to get more traffic and registers progress in the search engine as well. We are a lucrative team of SEO experts in Chennai, India who delivers the most exclusive set of SEO service to our clients using video content.

AI Plays A Promising Role
Practising continuous updation in formulating its search algorithm, Google has always been in the top-gear amongst the search browsers and highly prefered search destination for both the service provider and user. Being a part of its another tech-leap Google has already introduced Ai-embedded search brain which comes out with even more smart ways to rank companies in its web page. Google’s approach to AI search brain is a mere happening future that would be a mandatorily considerable factor for websites after mobile-friendly and speed optimised features. Being the top-notch SEO company in Chennai, India we always stay ahead of the search engine curve to deliver future-focused solutions to our clients.

Stats provided from Alpine.ai company shows that around 1 billion voice search would take place globally in 2020.
Another company named comScore, agreed with Alpine depicted that 50% of the global search will come from voice enabled search in 2020.
Today 19% of global population uses Siri to buy products that is 2/5th of the world.
Currently 55% of teens and 44% of adults are using voice search at this point of time.
Google has also mentioned that 20% of the search result comes through voice.

All these statistics signal us one thing, that voice search will be the dominant factor of future SEO and one needs to approach the expert SEO agency to get the best voice search platform implanted into their website.

Complete Dominance of Mobile

Between 2015-2018 the importance of mobile based website has jumped from 35.8% to 50.2% globally.
Statista states that around 52.2% of a website’s traffic is generated through mobile devices.
After a careful research for 1.5 years, Google announced that it will give top priority to websites which are maintaining a good mobile-responsiveness in their ranking factor.

Mobile-responsive websites are gaining high credibility and great acceptance amongst the end-user, and its necessity gets increased every year. A business having the best mobile responsive website would certainly dominate the web space and ranks no.1 in Google for sure.

Carving Need for Speed

Speed optimisation is another crucial ranking factor that drives or decimates the traffic towards the websites.
Today’s customers have zero-tolerance towards slow loading website, and they don’t give a second thought to exit it at any cost.
Being the most experienced SEO service provider in Chennai, India we deploy some mandatory tasks to stimulate the speed of a website.

Optimize the images
Block unnecessary JavaScript
Manage CSS
Handle browser cache files
Precised HTML
Shorten server response time

Seo Tips For 2019

Focus on Long-tail Keywords
Adopting to Google’s transformation is similar to adopting your target user transformation, today users prefer long-tail keywords which are more of conversational type rather than being a stuffed pack that doesn’t suit with the flow of the content. Embracing high-end SEO services would deliver you the desired benefit here.

Featured Snippets and Answer Boxes
Since content overloading has surpassed its alarming status, it is high time for the prime search engine to be smart and display the relevant and best content in the top of a search. Google snippets are the recent arrivals which display the exact content for a user, optimising keywords and other search terms are a part of exquisite SEO services in Chennai, India which would boost the position of a company in Google’s first-page search.

Infographics do Matters
A business can follow any number of strategies to portray its uniqueness and stand ahead of the competition, adopting infographic display method is one such kind the retains the attention of a user for a longer period and helps in conversion. These pictorial data representations are mind grasping and attention driving factors that adds value to a website if used in the right spot.

Google News
To impress Google and stay top of the order one can follow multiple strategies and publishing articles in Google news is one of its kind. Unless and until you were a thought leader, you cannot use this option where it demands a highly unique and fresh content that would be certainly useful to your industry.

Technical SEO
The technical SEO plays the most promising role in enhancing the overall SEO drift for a website which includes several practices like website optimisation. Approaching a proper technical SEO service in Chennai, India is mandatory for any business to initiate its journey in the World Wide Web.

March 25, 2019

HOW AI IS BENFICIAL FOR ECOMMERCE INDUSTRY?

Overview

Today ecommerce is a $2 trillion industry which is highly influencing any business segment across this planet.
On the other hand, AI (Artificial Intelligence) is another rapidly growing industry that entirely transforms the way business organisations approaches technology in their system.
Implanting this evolutionary AI technology ecommerce will be witnessing further growth and becomes unstoppable.
Evolving with technological trends is mandatory for any industry and ecommerce is no exception to it.
Adopting futuristic ecommerce services will engrave the sustainability threat for any ecommerce player and diverts them towards a progressive path.
When starting their day1 as an ecommerce entrepreneur, no founder would have thought that they would join hands with robots to sell their products online and improve their business growth in future.
AI and machine learning are marching faster towards your ecommerce sites, and soon they will be disrupting your business. This technology renders great benefits for both the store owners and users.
We deliver highly innovative and enriched ecommerce development services in Chennai, India which helps ecommerce players to carry out growth-centric business for a longer period.

How AI Is Benficial For Ecommerce Industry?

24/7 Customer Support

Before few years it is highly impossible for any ecommerce company to respond to their customer queries anytime, the ecommerce industry was so much human-dependent that time.
Let’s fast forward to 2019, and now we have AI in our hands which would make things possible with 24/7 customer support.
Having machine learning enabled chatbot in its side AI can now assure to deliver a seamless 24/7 customer service without the assistance of human that helps any ecommerce company to grow a solid base of loyal customers.

We at iStudio Technologies being a promising ecommerce development company in Chennai, Indiadelivers the best helping hand to ecommerce players using our chatbot tools that help them to nourish themselves as a better customer caretaker.

Smart Searches Is Now Possible

There is no 100% surety that a customer wins over a product search when they land-up in a particular ecommerce page this might happen due to two main reasons:
1. Improper or irrelevant search term usage by the customer
2. Unavailability of that “particular product”
AI embedded ecommerce store can easily overcome these two setbacks, where AI is highly capable of directing the customer towards a right product and also plays the role of studying customer intention here and grooming the e-store accordingly.
We are technology influenced best ecommerce service provider in Chennai, India who helps you to read out your customer’s mind and also deliver the navigable route for customers to acquire their desired product.

Hyper-Personalization Is Mandatory

Hyper-personalisation is something that a product or service provider takes the initiative smart move to read out their customer’s behaviour. We can say that Amazon and Netflix are already doing this by analysing customer’s browsing and purchase history to display them exactly what they required.
This kind of practice will get wide-spread in 2019 and beyond where every ecommerce player would be practising it in their deck, adopting an ingenious ecommerce development service would help e-store players to deliver enhanced customer experience.

Better Inventory Management

Inventory management has always been a tedious process for any ecommerce player existing in this world better handling of inventories is still being fishy for a majority of the ecommerce players.
Statistics depict that 46% of US companies don’t track their inventorywhich is a huge setback.When AI takes the charge things to become different and easy to have complete control over your supply chain and now any ecommerce player can forecast their stock needs in no time.
Being a renowned ecommerce development company in Chennai, India we deliver end-to-end solutions that help you to access your inventories with care.

4D View On Customer Interest

Advancement ahead of times is the speciality of AI, and when it gets collaborated with ecommerce, it delivers wonders in terms of customer insights.
By continuously reading the customer buying experience AI tool can now predict the future interest of a particular customer and display products accordingly.
We are a highly envisioned ecommerce service providers in Chennai, India who strategically implement technology in this platform.

AI is not something which will be acquiring the industries somewhere around decades of time rather it has already registered its spot, and it is now the choice of ecommerce industries to acquire for growth or to stay stagnated by ignoring it.

March 23, 2019

TOP ECOMMERCE WEBSITE CHECKLISTS FOR 2019

Overview

At this point of time, ecommerce has intruded into the majority of the sectors hence depicting its unmatchable importance for business players.
Being unique is a different ball game, but any ecommerce player must keep a note on these following checklist to ensure they are travelling in a safer route and has an enlightening future, being a reputed ecommerce development company in Chennai, India we take the sheer responsibility to provide enough information on this checklist.

Design And Layout

Go For A Design With Better Interface

Design and layout of an ecommerce website is the base root and holding factor that drives in the required traffic, a well -designed and suitable layout will keep the target customers highly engaged that might stimulate them to go for purchase over the website browsing period. A well-groomed design will be the deciding factor for any user to stay or leave your ecommerce website.

Maintain A Flow In UI

A well-formulated design is not enough to keep your customers engaged instead you need to focus on the interactability part by creating an engaging UI, a well-structured UI will ensure customer longevity in your website and creates greater scope for conversion.
We are a promising ecommerce solution provider in Chennai, Indiawho give first priority and great focus to the layout and design of an ecommerce website.

Optimization Is The Key

Website optimisation plays the most crucial role in terms of ecommerce, and the one who handles with care can easily succeed. One need to follow certain procedures for better optimization of ecommerce website.

Build Catchy Content

An ecommerce website content gets classified into three main categories- landing page content, product page content, and policy page content. All these pages are unique of its kind and require special attention in creating content for it.

Organic Search Optimization

Optimising the created content for ecommerce web pages is done here where focused keywords, relevant images and videos (if needed) can be inserted to drive in organic traffic.
Being the most experienced ecommerce service provider in Chennai, India we involve in better optimization ofyour website.

Product Page Description

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Project Properly

An ecommerce store would several product categories with a diversified set of the product range all it requires is a proper display. Every product projected on the website is unique which deserves different display a well-portrayed product will definitely hit the sell button.

Visual Images

Images play the most crucial role in an ecommerce website is a sole representative of the product, apart from images adding reviews, product insights and specifications do work for promoting a product, in today’s competitive ecommerce world a product needs to get boosted up well in the online space and we as an eminent ecommerce developer in Chennai, India assures you the same.

Focus On Checkout

Baymard research on customer behaviour over ecommerce website states that 30% of the visitors leave an ecommerce website because of its checkout page complexity or longevity. Kissmetrics, on the other hand, agrees on the same and states that a checkout page must be flawless and simple.

Simple Checkout Process

Experts from the ecommerce industry suggest that a checkout page must be inclusive of three clicks and the option to get enrolled as a new customer must be displayed post checkout process and should not be an imposing one.

Make Checkout Engaging

Instead of enforcing buyers to go for a purchase you can make an alternative set up of placing a coupon code in the checkout stage which will create a positive impact on your store in customer’s mind and paves the way for repetitive purchase.
We provide high-end ecommerce solution in Chennai, India by engineering best checkout system.

Make Support Pages Simple

Majority of the ecommerce players are not concentrating on their support pages and faces chaotic situations often in dealing with their customers. Experts suggest that support pages like:
• Cancellation policy
• Privacy policy
• Return policy
Must be simple and comprehensive in reaching all the categories of customers. We provide top ecommerce solutions in Chennai, India by highly endeavour the credibility of the website by focusing on every single aspect.

Mobile, Voice And Virtual Reality In Center Stage

Ecommerce as a combined industry is radically shifting towards technological trends like VR (Virtual Reality), Voice search, and mobile app.
In this mobile app has already been a dominating feature of ecommerce which is found to be likeable one for users and hence been adopted by the key players.
On the other hand, VR and voice search are swiftly getting established which needs to be incorporated by an ecommerce player to meet and deliver the everchanging demands of their customers.
Being a highly envisioned ecommerce development company in Chennai, India we can deploy these emerging technologies into your e-store and make you stand ahead of the competitive crowd.

A Proper Mix Of Marketing Strategy

Marketing strategy implementation is found to be the key behind reaching the shore of success for any ecommerce player one must approach a balanced mix in ecommerce marketing strategy to hit the audience mindset and achieve a compatible success.
Maintaining a balanced equilibrium between organic and paid marketing will do the needful for your e-store empowerment, and we are the specialised ecommerce developing agency in Chennai, Indiato render a upstreamed service.

Analytics And Tracking

The analytics and tracking are still found to be the tabooed topic revolving around the ecommerce business owners, which they feel not their cup of tea, but the hard fact is that this analytics would deliver higher opportunities for an ecommerce store to attain the elevation.
Being a highly exquisite ecommerce development agency in Chennai, India we deliver a better analytical report with deep-rooted customer insights that help you to take a planned approach towards customer acquisition.

Logistics Management

In the ecommerce industry, logistics management is an underrated part which demands more priority than the current scenario, ecommerce players find it highly difficult to handle logistics which in turn leads to customer dissatisfaction. There are two major areas of logistics management which need a higher concentration.

Managing Order

Order management is a vital part of any logistic process which decides its success and failure. Ecommerce companies find it tight when it comes to the order management either to opt out for insourcing or outsourcing, we as an ecommerce development experts suggest you go with the shipping process and decide your approach.

Opt For Smart Inventory

When it comes to inventory management, it is better to initiate your process with nullification, it might get delayed in reaching your customers but, still, it delivers the required benefit for the long run.

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January 18, 2019

CATCH UP THE DIGITAL MARKETING TRENDS TO OUTSHINE IN INDUSTRY

Introduction

Technologies used to keep evolving every year and the one who adopts it first will play the dominant role in the industry and outbeats all the competition by glowing as a unique player in the respective arena.
Technology plays a vital role in driving today’s business and has become a part and parcel of it which guides its growth in every inch, the more we explore the technology the more productive outcome can be experienced.
This domination of technology in businesses will keep increasing in the upcoming years, and it is all about the companies strategy in adopting and making best use of these technologies in marketing their niches.
Companies do follow several techniques and tactics for only one reason i.e. to retain their customer interest over them.
Hence attaining clients interest remains the same and the methodology and path to attain it keeps changing over the period of time.
We are the best digital marketing company in Chennai, India who keep updating with the trends and always deliver the best future focused solutions for our clients that would contribute towards exponential business growth.
Our result oriented digital marketing services will help you in generating tons of potential customers who keeps visitng your page and adopt your service without any second thoughts.
Here are the top five trends that would completely transform the way we approach digital marketing in 2019:

Artificial Intelligence

By 2020 AI will takeover 85% of customer interaction activities for business entities
Many of us talk about AI but only a few understand it, and those who have understood the potential of AI will definitely implement it in their system.
AI is not just for creating technology-driven products it can be a useful handy customer in uplifting your brand and promoting the service you offer.
Let us consider AI as a collection of high-end computers connected together where they can analyse any complicated problem and find a solution for it.
This nature of AI will play a crucial role in digital marketing where it can able to analyse the real interest of targeted customers and help your marketing team to come with a firy idea in developing high engaging promotional content.

As the most innovative digital marketing agency in Chennai, India we deploy high-end technologies with our digital marketing services to deliver a fruitful result to our clients.

Chatbots

The chatbot is comparatively a well-established technology which is spelt by the technocrats and marketing experts since 2018.
This highly useful technology is used-less by the business world and hence found to be a latecomer for the digital marketing arena.
Apart from being an automated chatting tool, this technology is found to be a complete solution-oriented marketing tool to address various persisting complexities. Chatbot will play a big role in customer support, and assistance in navigating a client towards respective product or service, based upon repetitive question asked from a particular client base.
Moving a step ahead few companies are making complete use of this chatbot as they can sell a product using this effective tool.

The chatbot is still an emerging technology which has a greater scope in future and expected to save USD 8 billion per year for business entities.
We are an exceptional digital marketing service provider in Chennai, India who delivers highly productive service using chatbots that would exponentially increase your company’s sales count.

Voice Search

By 2020 50% of all searches will be made through voice search.
Millennials are the current and future clients/customers for any industry or business, and these set of customers require everything in hands.
Typing and searching out for results will no longer exist in the mere future as voice search will be completely dominating the space by becoming the handiest one amongst the users.
Another striking advantage of voice search is it is purely conversational based, and Google also prefers to opt for the method that would comfort the users.
It has already taken its initiative by implementing voice search, and soon this technology will be part of every business.

The best way to implement voice search mechanism into your site is through embedding personalised search in the necessary section. We are a renowned digital marketing company in Chennai, India having experts with us who can easily incorporate voice-over search in your website in a personalised way.

Video Content

Around 74% of the users have opted to buy a product post watching its video.
Video content is always the most happening marketing approach since its inception it is still found to be the top-rated one and keep influencing marketers in 2019.
Video content is found to be the real attention seeker here and the most likeable one amongst the customers since they have a short span of attention time and doesn’t pay heed to bigger blog posts.
Posting live video content has become the trend, and it is also found to be highly effective. We are the leading digital marketing agency in Chennai, India who lends a great helping hand in creating impressive video content for products and services.

AR Or VR- Take A Stand

Investing in AR and VR is expected to increase USD 27 billion at a rate of 92% in a single year
There is just a thread-full of difference between AR (Augmented Reality) and VR (Virtual Reality), and people who are well aware of it can make the best use of it.
AR is something that gives you the 3D kind of effect while viewing a particular product, at the same time VR is all about portraying the object present in the virtual world into reality, say something like we hear nice quality 5D audio by keeping our eyes closed.
As a service provider, you need to take a stand in adopting either of these two technologies with a firm reason.

It all relies on your target customer base and their purchase interest, here the technologies can help you in a combined way where the AI tool will help you in choosing the best display technology that is purely based on their interest.
So that you can project your products accordingly, we are the established digital marketing company in Chennai, India who provides enhanced service to our clients by impending suitable technology.

Conclusion

We can’t expect these technologies to get implemented in overnight still, they, got their seats reserved, and they will become mandate ones soon. We are the leading Digital marketing company in Chennai, India who adopts trending technologies at the earliest and help our clients to implement the same in their business solutions to achieve par excellence.

December 21, 2018

POWER PACKED SMO TOOLS THAT ENRICH YOUR BUSINESS

Start Note

Organizations and business enterprises are fighting hard between each other to retain their hard-earned customers and to hold a solid position in the industry.

Since attaining customer loyalty and presenting a service according to their wish is getting more and more complicated companies are opting out for solution-based software and tools that would save their time and enhance their business together.

Potential clients are looking out for products and services that would replicate their need in them packed with high-end uniqueness. We are the leading social media marketing company in Chennai, India who used to implement updated technologies in every walks of our services to

Why Social Media Marketing is Important

Social media is one of the most productive platforms that play the most crucial role in driving high business for the diversified scale of organizations in a cost-effective way.

Being active in social media platforms not just help you in attaining a better on-page ranking but also paves the way towards improved sales and business expansion. A company needs to handle social media properly in turn to achieve the desired goal and fruitful results.

Knowing the sheer responsibility of social media marketing, we deliver expertise solutions in a most customized way that would help you in attaining lead position in the industry and earn the unbreakable loyalty of your target customers.

Few Stats on Social Media Marketing

75% of the marketers are still unaware about generating organic traffic through Facebook
87% of organizations agree that social media have created more business opportunities compared to other marketing techniques.
When compared to 2017, Instagram usage has increased from 54-66% among business organizations
Still 79% business marketers are not well versed with LinkedIn ad generation
More than 63% of companies use marketing video content as a part of social media promotion

Being the pioneer of technology solution we at iStudio Technologies is the top social media marketing company in Chennai,India implements the best strategy that would deliver progressive growth for your business.

The above stats clearly shows us that social media is still not used at its fullest, there might be several reasons behind it like misunderstanding the functionality of social media, improper usage and most importantly scattered approach of social media due to lack of time and resources. To overcome this issue the technology world has come up with the solution of introducing automated tools for social media networks that would help organizations in several ways to promote their brand in these digital platforms. We are the most updated social media marketing company in Chennai, India who delivers enhanced and solution oriented services that help you to acquire a strong position in all the social media platforms.

How Social Media Automation Helps your Business

Scheduled and on-time posting

One of the striking benefits of automated social media tool is that you can post content in the scheduled time which is pre-created. This tool does not just save your working time instead of it also delivers trending messages and information to the target client base which helps you to drive the desired amount of online traffic. We at iStudio Technologies are innovative social media marketing company in Chennai, India who offers growth oriented service by delivering advanced tool to enrich your digital marketing activities.

Easy way of content curation

Apart from marketing content posting these automated tools enact as the handiest ones in developing source content. The organization needs to insert the required keyword phrases, target customer profiles and mention their business services and industry which helps them to retrieve productive content from various blog repositories.
These tools also help to organize the collected or curated content and publish it in the platforms in a better way. Highly experienced social media marketing company in Chennai, India who delivers end-to-end productive and result oriented service that helps you to reach the specific targeted set of customers in an effortless way.

Analytics and Insights

Now you have automated your social media platforms accordingly in a way that you can retrieve your business credibility through posting updated marketing content and scheduling content marketing techniques in a timely way, this automated marketing content can be tracked easily through implementing key performance metric analyzers that records and provides detailed results on automated social media marketing content.

This deep-rooted analytical report not just provide you with the results of your automated social media marketing it also helps to know your lagging area and rectify the same through continuous improvement. Our detailed set of social media marketing services in Chennai, India allows you to explore more about the tool which is offered and utilize the same in the best way to attain maximum business profit and expand customer base.

3 Tips to Efficiently Use Automated Social Media Marketing

a) Add value to the post schedule

b) Target your demography

Not only about content posting, but an organization must also think about their target demographics that are the real one’s drives your business successfully. Reading the minds of your targeted end customer is found to be important here, one must know when will be their target customers will be active in social media to provide them with proper marketing content.

Results on user behavior on Facebook and Twitter

Most of the Facebook and Twitter users are found to be active and shares more number of posts after 1pm
Thursday and Friday are found to peak business days
B2B business tweets get more number of shares between Monday to Friday and the B2C businesses get more engagement especially on Wednesday, Saturday and Sunday

Make good use of analytics

There are lots of tools prevailing out to help you analyze the working process of your social media activities by providing detailed insights about things that are working in favor of your efforts and also about the turning stones. An organization must use proper and suitable analytical tools that will play a handy role in your business companies can use a varied set of analytical tools used for different purposes like analyzing consumption metrics, sharing metrics, lead generation metrics and sales metrics according to their business motto to understand their clients and evaluate their approaches.

We are a renowned social media marketing company in Chennai, India offers the widest range of digital marketing support that guides towards progressive growth.

End Note

Automated social media tools are introduced at the right time that would serve diversified businesses with sheer benefits

It brings in real consistency in your social media marketing efforts
It gives you complete authority in all the activities you carry out
It paves way towards business expansion
Content posted using automated social media tools must be flexible especially when it comes to ad-hoc posts
Even the social media marketing process is automated it need to reach target clients at the right time
It helps your business by properly navigating in picking the does and don’ts exactly

November 27, 2018

COMPLETE SEO CHECKLIST FOR YOUR WEBSITE

Detailed Guide For Website SEO

658, 00, 00,000+ industrial search per day

4.5 billion People search in Google per day

Globally 94.95% searches are based on organic search results

SEO Company In Chennai

Search Engine Optimization (SEO) is a combined effort to improve the quality of a website through implementing various analytics and techniques to strengthen its online presence. The primary aim of any company in today’s scenario is to hold a strong position in the web browser search (especially in Google) when compared to their rivalries. So, SEO not just paves the way on contributing to a company’s business growth but it also determines how a company presents itself amongst its rivalries in the market? As the leading SEO service providing company in Chennai, India iStudio Technologies helps you to out beat your business competitors through providing seamless SEO service.

Our SEO Services

When it comes to providing SEO service we cover all the areas of SEO in order to deliver end-to-end solutions to our clients. As the best SEO Company in Chennai, India, iStudio Technologiestakes all the measures to position your website in the top ranking of Google’s first page. We have experienced SEO analysts who are deeply expertized in providing the most custom Seo work for a website.

1. Technical SEO

a) Code efficiency

It is highly important to access the code of a website from SEO perspective as the code used in a website highly affects its position in the search engine. One of the key, as well as a hidden factor with website optimization highly, relies on code efficiency from which the website is been developed. Hypothetically if an inefficient code is implemented in a specific web page it automatically gets slow down and the website’s loading time gets increased. Once the on-page web content is optimized then it becomes easier for Google to read the page as the code is minimized. Since Google can easily understand only the semantic meaning of a web page when less code is used there. This eventually helps in improving ranking.

b) Website Speed

In order to enhance the user experience, Google used to continuously update with its ranking algorithm by continuously studying user requirements. This induces Google to deliver accurate results through keep addressing the queries that arise through customer requirements. Therefore faster loading website is highly important here according to Google’s perspective. As the leading SEO service provider in Chennai, iStudio Technologieshelps your site to get load faster by providing optimized solutions. As per Google’s perspective, a site must not consume more than 2.5 seconds to get displayed

c) SSL/HTTPS

Google as a lead search engine approaches some stringent, effective, and result-oriented methods to make sure that its end users experience some outstanding benefits while entering a website in its page. Security is one among those factors that matters a lot or the end user and obviously for Google as well. So, this search engine adopts some serious measures to ensure the safety range of a website is upto the mark and it meets the required standards. According to today’s scenario, Google confirms where the website is protected through embedding HTTPS into it. The inclusion of a secured socket layer will be the key here to bring in the required level of security. We at iStudio Technologies take all preventive measures to bring out a secure website for our clients.

2. On-Page SEO

On-Page SEO literally depicts about the optimizing activities carried out within the website page which about to be displayed in the browser’s search field. On-page Seo optimization includes several activities like incorporating an exact set of keywords at the right amount, insertion of internal links, meta tags, meta description, framing a customized URL structure, inserting alt attributes, maintaining image SEO and providing quality content. As the best SEO marketing company in Chennai, iStudio Technologies carries out the most structured approach in practicing on-page SEO in the industry.

a) Backlinking

A Backlink is referred as the process of inserting source of a particular site as a reference into your site that gives a scope to add value to the information you deliver and obviously improves your site ranking in Google’s search page. This is a highly suggested method by Google’s algorithm and SEO Yoast WordPress. Moreover, if you give a number of backlinks there is a high possibility that those reference sites will use your URL as backlink as a part of the reciprocative process which highly improves your site’s traffic and increases Google’s first-page ranking.

b) Inserting proper keywords

Keywords play the most crucial role in determining the position of a website in a browser especially when it comes to Google. Based upon the more number of a search and the competency among businesses for a specific keyword determines its place in the website. Keywords are the combination of search term that acts as a marketing element inside the web page as well as in the search page of a browser where it got displayed.

To get well recognized by Google it is necessary to follow certain procedures in implying keywords into the website. The primary keyword must occur at least 15 times within a web page content of 2500 words. At the same time, the secondary keyword must also be included in the specific web page content at least once. This, in turn, enables the Google spider to have a better crawl over the web page and rank accordingly. As the leading SEO servicing company in Chennai, India, iStudio Technologies involves in better infusing process of keywords in the right blend to provide enhance result to their clients.

c) Meta Tag, Meta Description, alt attributes

Meta Tag

As the carrier of keywords Meta tag is displayed as a title in the search page of a browser, holding relevant keywords for the services or product, and about the company. This Meta tag holds secondary keywords in it that highly assists Google to carry out a better crawl over the content and to allow the search engine understand the exact context of the content.

Alt Attributes

If you are publishing an article or blog in your website, you must have come across the term called alt attribute and alt image which describes the content to be explained inside it. This necessarily must be of a catchy phrase that includes the keywords and must give a fair idea to the readers about the content. As the best SEO service provider in Chennai, India, iStudio Technologies sculpts the most customized and efficient tags and attributes for your website content.

Meta Description

Meta Description follows with Meta tag which provides a short description of the company as well as the service rendered by the company according to the webpage displayed according to the specific search in the browser. The Meta description plays a crucial role as the decider in the minds of the user to take a decision regarding visiting the site or not.

d) Image SEO

There are various tactics involved when it comes to SEO, and enabling Image SEO is one of them. Incorporating a highly optimized image in the home page or landing page plays a crucial role in improving your website ranking. A highly optimized image will get displayed in the Google search and gets re-directed towards your site.

d) Image SEO

The sole purpose of fixing the internal link is to retain the user as long as possible on your site; this increases the feasibility towards client conversation rate. As the leading SEO Company in Chennai, India, iStudio Technologies inserts the internal links at the right spot in your website to keep your website visitors highly engaged.

f) H tags

Usage of H tags in the website content and blog content will be of a catalyst that boosts the traffic flow towards a website. The H tag usage brings in high visibility and empowers visitor’s engagement towards website content. This eventually improves your chance of visibility in Google SERP’s (Search Engine Result Page) for specific words. Implementation of primary keywords and secondary keywords are highly recommended when it comes to H tag usage.

g) URL structure

Adjusting your websites URL according to your primary and secondary keywords will be the smart move towards generating more traffic for your website. According to Google analytics, a website URL with any one of keyword type is sensed to have a higher possibility of climbing up the ladder of first page ranking than the normal URL structure. As the innovative SEO Company in Chennai, India, iStudio Technologies covers all the on-page SEO activities to deliver the desired result to their clients.

3. Off-Page SEO

If on-page Seo activities are the core contributors to a company’s website, Off-page activities are the one which gives the actual cutting-edge to a company among its competitors and affirms its position in the digital space. As per Google point of view, it used to consider around 200 diversified factors to rank a particular web page in its browser.
Marketing a particular company’s website in digital space is not just sticking with the creating a website in an optimized way, rather it also needs to prove itself in other social media sites and forums that it provides a solid service to its target audience. As the best SEO service provider in Chennai, India, iStudio Technologies provides the most strong and valuable off-page SEO services to their clients.

3. Off-Page SEO Services

a) External Link Building

External link building is the highly efficient Off-page Seo technique adopted by various businesses. The core objective behind creating an external link is to intimate Google that your site is being referred by various webmasters in the online space. In this external linking, the main aspect that needs to be considered is the quality and ability possessed by the website to which your web page is externally linked. The quality of the linked website can be easily checked through analyzing the trust flow, citation, page authority and domain authority with the help of various tools.

b) Social bookmarking activities

Social bookmarking is another effective and established off-page SEO activity that brings in a high range of traffic to your website. Regular and timely updating of your websites pages and blog posts in the popular social bookmarking sites will help you to cover a number of target audiences and also to extend the customer base. As the best SEO marketing company in Chennai, India, iStudio Technologiespositions your web page content and blog page content in the exact social bookmarking sites which will trigger up your business.

c) Blog directory submission

Blog directory submission is one of the smart moves towards reaching your industrial clients beyond a normal reach. Apart from circling within the blog community, submitting your blog updates in these directories will increase the chance of getting viewed by a huge number of crowd and highly contribute towards expanding your business. Submitting your blog links in various directories that accept your content is the key towards refined approach. An orderly approach is also necessary to get submitted according to the efficiency of directories this is a long-term approach which will yield better results over the period of time.

d) Blog Commenting

Blog commenting is considered to be the production method in increasing the backlinks and traffic towards a website. You need to provide some valuable comments and suggestions to the blog post reading from the user perspective. The primary and key aspect that needs to be maintained is blog sections that we select must be relevant to the industry you belong. As the best SEO servicing company in Chennai, India iStudio Technologies provides result oriented off-page SEO support to their varied industrial clients.

e) Directory submissions

Directory submission of your website’s URL to a specific web directory that is relevant to your industry is highly essential for self-evaluation and also promotes your position in the search engine page results. The selection of directory must be based on PR following for that specific website.

f) Article submission

Sharing article which is created from your own hands always do possess a unique quality, these articles can be shared in specific article sharing websites will enhance your website’s visibility among specific industries and also reach out players who are highly active in online space. Uniqueness and keyword utilization are the two different aspects that need to be considered when posting your article, as a leading SEO service provider in Chennai, India iStudio Technologies supports you with quality content for your article update to empower your Off-page SEO activities.

g) Forum Submission

Forum submission is one of the most productive and efficient methods of indirect off-page SEO activity where you actually get involved in a specific discussion community in which industrial experts communicate and share their knowledge on the concerned topic. In this discussion, you can also post threads describing updating trends and the way your services get embraced with it.

h) Image submission

Image sharing is another engaging and impressive approach made by various industrial players according to today’s trends. Sharing images regarding your services and products in the post established and popular sites will definitely attract the attention of viewers and highly contribute towards your site’s traffic. This eventually leads to an increased number of visitors towards your website. As the top SEO servicing company in Chennai, India, iStudio Technologies provides huge support for your off-page SEO activity by bringing in creative and meaningful images.

h) Image submission

Submission of video content will highly contribute towards your site traffic if your focused customers were today’s millennials. As it easily engages your target audience and induces them to visit your site.

j) Infographics submission

Infographics are quickly attaining fame among web users as it is a part of the visual representation of content, graphical structures are highly preferred by users when compared to textual content. Posting Infographics messages or content in exclusive sites referring to your web page or blog will generate more amount of traffic towards your website. As the best SEO servicing agency in Chennai, India iStudio Technologies provides complete Infographics support for your off-page SEO activity.

4. Local SEO

According to today’s scenario, around 3 billion companies have involved in local business across the globe as they highly competitive with each other to take a lead in the Google’s first page ranking. In this tough competition, only a few players manage to rise out of the pool and shine in the industrial space. When it comes to Local SEO all the businesses try to reflect back the search terms and keywords entered by their target customers in Google with high quality. As the best SEO service provider in Chennai, India, iStudio Technologies caters the most optimized local SEO service to their clients.
Today millions and millions of customers are looking out for local service provider who is very nearby to them capable of delivering quality services. This creates a huge scope for a local business to take advantage of this approach and acquire the maximum number of local clients. The approach of Local SEO will be highly exclusive and extremely targeted towards the local audience. We at iStudio Technologies,helps you to hold a strong position in the local search to acquire an irreplaceable position in your target client’s mind.

Local Seo services by iStudio

a) Website Localization

Localization basically involves the name of the city, region or state to which the particular company belongs too. This approach will be more suitable for companies which are placed in multiple localities, through incorporating the behavior and trends of the local community the website is optimized according to localization approach. As the top Seo servicing company in Chennai, India, iStudio Technologies brings in best methods to enable localization for your website.

b) Adopting Google my Business listing

Initial embracement of online directories like Google My Business (GMB) page and its equivalent player like Microsoft Bing is the real directories that act as front-face when it comes to local search. It is highly important to get listed in these directories especially in Google businesses like Google’s local search, Maps, and Google+ pages.

c) Handling reviews and ratings

Handling and displaying honest reviews and ratings plays the most crucial role in deciding your website position in local siting. These will not just create trust among your clients, but it also helps to send a strong message to Google that your services are valued much.

d) Citation Building

Positioning your website URL in well-established citations and business directories will bring in some expected changes for your business. This won’t get restricted with attaining customer’s attention but also improves your overall search rankings. As the leading SEO service provider in Chennai, India iStudio Technologies involve end-to-end SEO activities in the highly efficient way.

SEO Workflow – ISTUDIO

We at iStudio Technologies, follow some unique and proven methods as a workflow to carry out the best SEO practices for your business. Through providing best SEO services in Chennai, India for a decade we are highly aware of its trends and adopt the most effective method that would yield desired results to you.

Finding profitable target keywords

In the first step, we collect all the relevant keywords for your business and perform the action of arranging and isolating few of them according to their profitability rate.

Detecting and fixing on-site issues

Here we undergo complete website scanning to figure out the weak areas in order to fix them. We use some specific tools to carry out the process in order to find out all the prevailing issues.

Removing malicious links

Evaluation of your website’s backlinks is highly mandatory as there may present some malicious links that would create some serious damage to your website at any moment.

Cross-checking with website rankings

Post segregating the useful keywords, we then carry out the process incorporating them and cross verify the results through checking the website ranking.

Landing page optimization

Landing page plays a crucial role in generating online traffic and it is the most important factor of a website. We carry out the most productive methods to optimize your landing page better.

Constructing quality links

We carry out the most stringent and customized approach in segregating quality links to position the backlinks for your website, by measuring quality players in the industry.

Why iStudio?

As the best SEO service provider in Chennai, India iStudio Technologies has immense experience and possess a highly talented set of team who are expertized in solving your business complexities through providing fantabulous SEO services. In this decade of experience in SEO, we have walked through all the business verticals and industries and hold a proper knowledge to unbox your requirements. We provide end-to-end SEO services to our clients that would definitely generate more leads and expand their business market.

October 22, 2018

IMPORTANCE OF MOBILE FRIENDLY WEBSITES

Introduction

Considering local business as a separate concern the role of mobile website and the traffic generated through it is highly important to succeed in business for any organization. As the market scenario keep changing, website developers and designers were given more responsibility towards lead generation as their contribution towards involving the clients has got expanded now days.

Since the number of mobile users is exponentially increasing day by day getting a lead in the local search result is also important here. Of course, maintaining creativity is important but at the same time, you also need to maintain the ranking of your website in local search through your designing strategy. This write-up will be revealing the 7 best strategies to be considered for your mobile web designs.

As the discussion in this write-up revolves around the creation of web designs for mobile devices greater focus is given towards it. Still, there are few kinds of websites that don’t depend on mobile to generate traffic but, we are to focus on the bigger part here. Google has played a predominant role in pushing the mobile-based viewers upwards and so the designing team of any concern need to follow the Google way (whether like it or not). As the best web design company in Chennai, iStudio Technologies is well known for delivering the most innovative and outstanding designs for your website.

As Google explains it in its own way about how mobile based websites generate higher traffic it further reveals that the major reason lies with the location-based search. It actually sounds logical because if a user goes on for a search to order their food or any other necessities obviously they get tracked down by the search they do with the local host. Mobile devices are the handy one here as they are highly portable unlike other devices and that’s the reason behind this discussion here. So basically this article is written for those who give preference to develop their local business and attain the lead position in the local market as well.

Mobile Web Design Strategies For Your Local Search

According to a recent global survey, it reveals that 97% of the consumers (irrespective of the product) have surfed on the internet about local business at some point in time. Around 12% of the responders have done a frequent number of searches, and 29% of the responders have involved in once a week search. Further getting deep into it most of the online search terms were done in mobile with Food and Beverages category ranking top of the list.

Initially, a user or end customer approaches a mobile website with the research intent and it is all in the hands of designers and developers to keep them highly engaged and try converting them to adopt the product or service they deliver. Providing a splendid mobile access experience to the user or visitor is essential to develop an initial good name among them. As an advanced web designer or developer who got deeply committed to creating a user-centric website for local client base then you must have already known about these strategies. And of course, some of your highly committed approaches may get un-utilized since it is implemented in a wrong timing say for instance Google My business page that gives a high level of response to the user reviews. As the leading website design company in Chennai, iStudio Technologies caters complete designing service for diversified client base.

Strategy 1: Focus On Your Mobile Metadata Designing

Copywriters and website developers must know about the importance of metadata and the role played by it in promoting the website online through search marketing. By providing the concise information you can actually tell the search engine and the target customers as well about your services and the web pages present in the site. The efficiency of metadata gets further increased when it comes to local search when the users actually look out for a service stating “near me” in the search bar.

Still, this is not the core strategy on which we need to focus but this term needs to be mentioned at the same time. The core strategy however based on analyzing and following the right approach in creating a perfect design for your metadata in order to project it highly attractive for the mobile users once it is all set to take the big stage of search results. There are two useful approaches through which you can actually create an impressive metadata design for your website.

One is through creating an effective metadata string for every single web page. This includes the creation of Meta title, Meta tag and Meta description as well for all the web pages of a site. Looking from a bird’s eye perspective this may look good and a useful one. But going deep down you find the Meta description appears to be an incomplete sentence which is actually a big drawback in attaining new customers. As the top web design company in Chennai, iStudio Technologies delivers the most outstanding designing service that suits your business.

Holding a website visitor in case of mobile is highly challenging one, and this approach may cost in losing a pool of potential customers from your site (as these customers will leave the site within 2 seconds if it is not impressive), so we need some better strategy to further improvise the effectiveness of promoting your website through online. Including some specific structured data codes into the programming of Metadata will definitely help in improvising your overall effort in promoting your website through online. Schcema.org is one such code creator that stimulates the decision-making process of the website visitor through its approach.

Strategy 2: Precised Website

Tolerance rate towards long scrolling website is kept reducing among the users, and it is high time to develop a more précised form of a mobile website for your service. If you are the one who has more than five scrolls in your mobile website’s home page then you need to rethink about it. Where Google, on the other hand, is completely monitoring all these happenings on how the mobile website creation works and performs in client conversion? As a development team, you need to highly focus on the bounce rate and low engagement ratio of your targeted customers. The header part of your website must hold all the important information which needs to be projected to a customer which can steer their interest in calling you for a service. On the other hand, you need to focus on the click through action (CTA) and Pay per click (PPC) parts as well. Some of the important aspects on which you need to focus are:

All you need to do is to restrict the scroll rate with or under three scrolls for any kind of website when it comes to mobile view. Instead of creating an overlay it is fine to elaborate the home page with a nice summary at the end of every page that tempts the users to scroll down. User-friendliness must be maintained in both the layout and structure in order to create the best impression right from the beginning. It is pretty easy to keep the website as simple as possible through unloading the images which are not necessarily followed by animations, and scripts as well, this helps to load a mobile site quickly. We at iStudio Technologies cater the best website design service in Chennai with the help of our experienced designers.

Strategy 3: Indigenous Visual Content

A website especially framed for mobile need to have limited edition of photos and videos with high relevance. Tailor-made photos and videos play a major role in displaying the visual content in a most presentable way. This eventually helps in uplifting your position and gives you a better rank in the local search engine. Including photos or images that resembles the local landmarks or centers will definitely create a strong bonding with the users and make them stay in the site.

This has not yet got over where you need to incorporate the relevant search terms as per the image which you have used in. viewing the right set of keywords included with every images is the right way of approach here. Make sure that you carry out these alterations without affecting your current position in local SEO

Strategy 4: Post Reviews And Ratings For Betterment

So now you have created a highly mobile responsive website and have designed well your products and services and depicted them in a most astonishing way. But in the end, it is in the hands of the customer to validate your product. They obviously need a platform to share their thoughts and experiences they faced towards your products.

So, it is better to create a space where they can review and rate your product instead of getting split up into a different form of social media like Facebook, Yelp and Google as well. Adding upto the flame creating a comment section shows the new users that you are maintaining a high level of transparency and providing quality service in a confident manner.

Strategy 5: Location Based Web Pages

If you are concern who got involved in providing dedicated services for different locations exclusively then, this strategy will be highly useful for you. Websites with multiple locations must have dedicated ones for each one of them. Moreover, you also need to consider about search-related terms and on-site benefits as well. Framing location based pages will help the site visitors to reduce their burden of the total amount of time they need to spend on the entire site.
Moreover, the users don’t want to reduce their chances of readability or focus on accessing the site. By incorporating these options users can actually set the location where they are actually placed and it helps to find the required stores and outlets in that particular location through mapping. As the leading web design company in Chennai, iStudio Technologies is highly capable of meeting diversified requirement of clients.

Strategy 6: Proper Placement Of CTA

Talking about themes we have been using some of the most common and generic ones so far in these strategies, this tells us one thing that the approach is quite straight and simple, where the higher the time you take to make the customers understand your concept the lesser will be your conversion rate. As a designer you need to know where to place the CTA button exactly in case of mobile so that they would appear big, good color, highly clickable and comfortable in thumb zone.

Most of the designer group argues that the CTA button needs to be placed exactly after the descriptive text section. Putting the CTA in the middle or front is highly dependent on the time a user spends on the website while looking out for a specific service. For some visitors who are not yet ready to acquire the services immediately can still go with this CTA for the rest of their journey in the site. The visitors won’t find any difficulties as the site frequently designed and texted.

Placing a navigation menu as per the CTA of the site is the most striking one and placing it properly is highly necessary and yields a lot of benefits. You can even witness it on the website where the user will be guided properly through the navigation menu. Highest utilization of CTA will yield you better conversion rates of your clients. As the best mobile website design company in Chennai, iStudio Technologies takes very good care of the responsive part of a website design in order to project it in a better way

Strategy 7: Geo-Targeting Features

This strategy depicts about including less mount of designs and more amount of features in a web page in order to give a customized feel to the users. Geotargeting and geolocation based search are the most sensational happening search terms for quite some time since now. Beacon is one among them which operates under this concept. Today’s mobile users are willingly using this particular feature under their app in cab booking and food service delivery. As the best web design company in Chennai, iStudio Technologies provides expertise solutions to their clients.

Winding up

Designing a mobile-friendly website is no more a magic instead, it is highly possible and accomplishable within the stipulated timeframe provided the strategies were followed properly. Creating a mobile web design by incorporating local search is entirely a different ball game here. The intention of the business organizations and the purchase behavior of the customers are the high varying factors here and these need to be incorporated well to bring out an effective mobile web design for your website altogether. As the best web design company in Chennai, iStudio Technologies provides the most outstanding designing services to their clients for a decade of time successfully.

how-to-make-an-ecommerce-store-get-mobile-indexed

September 20, 2018

MAKING YOUR ECOMMERCE SITE MOBILE FRIENDLY

Start Note

After getting across a lot of ecommerce store you would have noticed earlier or later that few sites would have a highly responsive nature through projecting themselves better in every device they get displayed, and on the other hand some of the websites really lags in their mobile version. Ever wondered why this is happening? This is all because of improper mobile indexing of a website. This write up will help you in getting your website indexed in higher rank in the mobile version.

But still this is not a troubling factor for ecommerce players unless; they have separate approach and practice with varied modules for desktop and mobile versions distinctly. There are certain steps need to be followed for indexing your site in the top position of mobile which would definitely yields you with better results. As a best ecommerce web development company in Chennai,iStudio Technologies caters their clients with awful ecommerce websites.

Optimize using Google Analytics

You create an ecommerce website with high-end features, great functionality and implementing feasible technologies that are updated. But at the end of the day you need to generate revenue, your products must hit good sales and your site must be ranked in the top. A ship is built not to stay in the shore; it has to face the ocean.

Similarly your ecommerce site must do well especially when it is sited in the mobile version and for that Google Analytics helps you a lot. Get registered yourself with Google analytics and follow the insights it provides you. Information delivered by Google analytics will be a game changer and it has a high impact on your mobile indexing. Ecommerce trackingin Google Analytics will help you in all the ways track your performance and know where you exactly stand?

Mobile optimized e-store

Responsiveness is one key factor here in development of ecommerce store, and it will be the fate decider. As the number of mobile users keep increasing day by day (there will be 4.68 billionusers in 2019) you need to highly concentrate on mobile display. Apart from responsiveness you also need to ensure that the same HTML code was used in all the devices where the ecommerce site is displayed.

Designers and developers need to work together in order to achieve the responsiveness of a site, to carry out the cross check you can utilize the Google’s Mobile-friendly test. As the best Mobile Commerce Service in Chennai, iStudio Technologies catersoutstanding ecommerce service through continuously updating the advanced features prevailing in the industry to surpass the client requirements.

Page Speed

Loading speed is a high contributing factor towards the ranking of a site either it is in its mobile or desktop version. According to the analysis of searchmetrics, the top 10 listed sites of the Google’s first page gets loaded within 1.10 seconds. So as an ecommerce player you need to make sure that your page loads fast and gets displayed at the top. Here are some useful tips to make your page even faster

Lead conversion

Even a normal looking website with low standards of functionality will receive more number of customer inflows but the conversion level lags here. The process of converting the inflows is not that easy but you need to follow some regular practice in a more stringent way.

Always use attractive images
Page conversion from page to page should not exceed 3 clicks at any cost
Provide an easy payment gateway
Remove all the auto-play videos and
Ensure with protuberant CTA (Call to Action) is implemented

A Crisper site search

The ultimate aim behind running and maintain an ecommerce store is to have a proper site search and this can be achieved through implementing smoother UX. This eventually provides better search experience for the end users whenever they get involved into looking out for a specific product.

These are few simple steps to enhance your site search:

Enable easy search

Ensure that the designed ecommerce site is found to be attractive and simple at the same time. Make sure the elements involved in it like Text size, Tap target, Scaling is positioned in a proper way. The end user must not feel uncomfortable either way when they are looking out for any one of these fields in any of the device versions. We at iStudio Technologies cater the most awful M-commerce solutions in Chennai, to their various industrial clients meeting all their business requirements.

Bring in Voice Search

Voice Search has turned out to be the most important and unavoidable feature in an ecommerce website. This is getting highly demanded and one of the key reasons that make the customers to use your site this helps them in various ways like:

Some of the key aspects on which the voice over search is carried out in a distributed way in the ecommerce sites are:

Usage of Data Markup

Google usually follows the data markup to read and analyze the content present in the ecommerce website, presence of data markup is essential to inform Google and end user the high-end structure of the site and the process is carried in a proper way. You can use the help of structured data testing tool to optimize your site content.

End Note

These are the few handy and efficient activities that will definitely be a game changer for your ecommerce business through performing the process of mobile indexing and placing your site in the top position, and it also guarantees for the responsiveness of your site. As a leading Ecommerce Web Design Company in Chennai, iStudio Technologiescaters the best ecommerce website development service to the clients who belong to different industries.

August 3, 2018

BEST PRACTICES FOR ECOMMERCE CONVERSION RATE OPTIMIZATION (CRO)

Overview

As the ecommerce industry keep evolving with the changes happen within their customer a lot of trends are starting to booming up now days. Conversion Rate Optimization (CRO) is a part of it which plays a vital role in the growth of any ecommerce business. Similar to SEO, CRO also has become the inseparable one from ecommerce. Pulling in the customers towards the website is the basic move where, making them completely engaged, converting them as a loyal customer, and increasing the flow of number of customers is also important which paves way for the development of the ecommerce site. CRO as a strategy is much needed here, and this blog post will be providing the most striking methods through which you can generate huge traffic towards your site using CRO strategies. As a leading Ecommerce Web Design Company in Chennai, iStudio Technologies caters the best ecommerce website development service to the clients who belong to different industries.

CRO Trends

Two-factor approach

As CRO is considered to be the evolving trend the perception of ecommerce specialists get split up into two main categories. Where, one group of specialist felt that CRO is literally practicing the basics of ecommerce through maintaining accuracy in the features like product titles, content descriptions, and buttons as well. Whereas the other set of experts believe that CRO is all about optimizing the overall customer experience in the ecommerce website where it needs to drive the required amount of traffic. Comparing both these strategies they appear to be same and it is the comfort of ecommerce analyst or CRO specialists who handles a specific kind of approach.

Demand for data

When it comes to handling CRO for your ecommerce site, there increases a demand in having more number of data to analyze and keep a track over both the 1st and 3rd parties of ecommerce. As the core functionality of a CRO specialist is to develop the business for the website they need to maintain these data in order to increase the traffic. We at iStudio Technologies cater the most awful M-commerce solutions in Chennai, to their various industrial clients meeting all their business requirements.

Obtaining the reference of other industries is also seems to be key here in order to maintain accuracy and generate more traffic.
Even though collecting and analyzing data is known as the litter side job yet, obtaining the perspective of a single customer is still a challenge over here.
Till date ecommerce marketers are struggling to sync the solutions with offline and online data
It is not practically possible to find a perfect vendor who can solve any kind of issues related to business use case
When it comes to marketing aspects still there is a gap prevailing among the CRO and vendors in finding the right solution.
But still there is a scope for CRO specialists to retrieve data about a single user with the help of Artificial Intelligence (AI) where, CRO ecommerce is highly dependent on AI in uplifting its performance in this process.

Ecommerce Attribute Model

Attribution model of ecommerce is another key factor that determines the conversion rate of ecommerce business. But, still this get varies when it comes to offline and online conversion where, the strategies for both these marketing are entirely different. This gets even diversified when it is applied for various kinds of business models.For instance, when it comes to online marketing the last click strategy is found to be highly applicable and even this is not found to be the fixed one because few experts believe that this method may also vary according to the business that goes on. Industrial experts also depicts that there are different KPIs followed for

Testing gains the limelight again

Post the introduction of CRO method the A/B testing has again achieved traction among the ecommerce experts and industry people as well. Even though there is not a proper understanding and required knowledge for testing still, the importance for it has been increased and also its awareness. This is just an initial step that sculpts the way ecommerce gets converted as an industry and gain more traffic through CRO.

Conclusion

As a best ecommerce web development company in Chennai, iStudio Technologies caters their clients with awful ecommerce websites. We incorporate latest technologies and advanced features to bring in high quality to the website you deserve. As a leading service provider in ecommerce development, we highly believe that the product page acts as the front face of an ecommerce website and it plays the lead role in converting the website visitors. We are well known for delivering a responsive website design which is of high demand in today’s ecommerce business.

July 20, 2018

PROMOTING YOUR ICO THROUGH EMAIL MARKETING

Overview

There is no wonder that cryptocurrency and blockchain have registered such an impact on various industries in a very short period of time. Their uniqueness, its usability, and its effectiveness will definitely change the perception of industries in handling monetary terms and redefine security through blockchain. In order to carry forward your blockchain project successfully, you need to raise funds which mandatory for actual progress and create an original trust among the community members. This has to be done through ICO, where it is the legal and only way through which you can generate funds for your blockchain project.

As a part of the fundraising process, you need to promote your ICO among the blockchain and cryptocurrency community through various approaches. One among them is through email marketing which is considered as an effective approach since the rise of ICO. This post will take you to the tour on some of the simplest and effective methods to promote your ICO through email marketing strategy. As a best ICO email marketing company, iStudio Technologies helps to promote your ICO in a most effective way using email marketing campaigns and drive in potential investors.

Journey of ICO

The first Initial Coin Offering or token sale took place in 2013 where Mastercoin launched its ICO. This particular project placed the concept of a structured regulatory framework placed in the heads of bitcoin blockchain that helps developers to create cryptocurrencies on their own. This went on as a successful fundraising where the company raised five million dollars for their project. This success gave confidence among various aspiring entrepreneurs to adopt the technology and also turned the attention of investors towards it. In 2017, ICO projects from various industries generated more than 3.9 billion dollars which shows the immense effect of ICO on industries. The rays of ICO were quickly absorbed by every industry from finance, medical till gaming and gambling. Industries like Infrastructure, Finance, Trading, and Investing played the major role through holding a high level of shares. Infrastructure industry leads the race through generating 25.8% of investment among 3.9 billion dollars, followed by financial industry generating 14.6% of the investments, and Trade and investing industry at 10%. As a best ICO email marketing agency, iStudio Technologies helps you to generate crypto funds irrespective of your industry and assist you in presenting your concept successfully in-front of investors.

Tools integrated for creating native extensions

a) Binding.GYP File

This specific file demands us to specify the need to compile the native extension. The most important thing to be noticed here is that it is highly mandatory to give proper justification for the files that are compiled here and the final binary which is been called in the functionality. This one has a JSON like structure in it and the keys to get this highly configured by its sources and target as well.

b) NODE-GYP

This one is basically a tool that helps us to get compiled with the native extensions. This tool is implemented in Node.js which is been packaged with the npm, so we can just run npm, install it, and then compile it using our native extensions. While running the npm installation, it will help by detecting the binding.gyp file gets included in the root folder and starts to get compiled. Moreover, it allows us to release or debug builds. This will yield the result of binary files get combined with the specific .node extensions that will be created within the release or debug folder, based on the way it got configured.

c) Bindings

Bindings are a node.js package that allows us to export the native extensions of node.js. It takes the charge of searching in a built or release folder for development purpose.

d) N-API

A C API that helps us to get interacted with the engine entirely in the abstract way. It’s almost an evolution kind of approach that tries its best to port its nodes in various architectures. This API provides high stability and greater compatibility between different node versions. It means that if the native extension is compiled to node 8.1, then there is no necessity to recompile it for the versions 8.6 and 9.3. This makes the job of maintainers and contributors much easier. As a leading website development company in Chennai, iStudio Technologies incorporates the most advanced frameworks in order to deliver the best website for your concern.

e) Node ADDON API

Taking advantage of the language used this particular module provides us the implementation of C++ for N-API.

Step1: Native Extension World

To start with the native extension world we can just use the example of a simple demo program here. There is no intention of overloading the code with extra logic in order to focus on the minimum necessary code.
Here we can start the implementation through initializing the npm where the dependency factors are installed:

npm init

Time to install our dependencies

npm i node-addon-api bindings

Parts of the file

NODE_API_MODULE (Line14):

The first argument is the native extension name and the second argument is the name of the function which initializes the extension.

Init:

This specific function is used to start the native extension of node.js where the functions are exported which can be invoked from the JavaScript code. In order to carry out this task we need to set the name of the function to the export objects and the function can be invoked as well. This function must return the export object at any case. . As the best website development company in Chennai, iStudio Technologies provides industry-specific web development service to their diversified clients.

SayHi:

This particular function is something which gets executed once the native extensions from JavaScript are invoked.

Other additional steps

Things existed before in N-API

It is very important to know about the context and history of native extensions as it will be very helpful to give access to a lot of documentation and examples as well. The basic motto is to replace the NAN with N-API, for that reason we need turn back and have a look at NAN. As a C++ library NAN delivers us v8 abstraction, but at the same time, it won’t allow to abstract ourselves the v8. While releasing NodeJS it tends to undergo v8 related changes which can even break the native extension. Usage if NAN is considered to be a remedy to avoid this problem.

Conclusion

As a developer if you want to know the working process and composition of NodeJS then it is essential to learn about native extensions here. It is a multi-usage pack which can be used in different scenarios like performance boost, C/C++ library integrations or legacy code integration. We at iStudio Technologies are the top web development company in Chennai, having a decade of experience and known as the best client servicing company in the industry.