ecommerce

ESSENTIAL ASPECTS THAT EVERY ECOMMERCE BUSINESS NEEDS TO TRACK

Overview

Today almost 90% of the ecommerce companies perform well in their business especially in terms of expanding the sales and monitoring the operations part but, when it comes to money management most of them starts lagging in major scenarios. At the end of the day, money matters the most and it doesn’t count that how big is your ecommerce business? And what kind of brand recognition do you maintain in the market? There are about 10 most important factors that the ecommerce business needs to consider in the entire processing and keep tracking its operation 24/7. We at iStudio Technologies are the bestecommerceweb development in Chennai,which helps you in creating a customer-centric ecommerce website.
When viewed separately these 10 factors don’t seem to be a bothering one, but collectively they are very important for the success of ecommerce business. When combined together these aspects provide an entirely new picture regarding the company’s financial status. The status of all these factors needs to be monitored properly and compared with previousmonth’s status, previous year status, and estimated goal.

  • Comparison with previous month is followed to identify the ongoing trends and changes occurred as well.
  • Since most of the ecommerce sales happen seasonal, measuring with previous year sale is considered to be highly important here as it will be very helpful in providing some valuable contribution towards sale.
  • Setting monthly target will really be a productive approach as it helps to track the original and overall performance of your ecommerce business.

10 Mandate factors

e-commerce

a) Sales and Returns

Tracking the performance of sales and its returns is highly important and considered to be the most efficient contributor to the growth of ecommerce business. Mostly the sales and returns of product lines and marketing sources were tracked. Both sales and returns of the products were given equal importance when it comes to tracking where returns were considered to be the part of the sales for every single product. If there is an increase in the percentage level of returns it definitely needs to be considered. Tracking the sales of ecommerce business is done through the relevant market source in order to evaluate the reach of advertising and promotional activities. iStudio Technologies is the best ecommerce web design and development company in Chennai, which highly engages customers visiting your ecommerce store.

b) Total number of orders

Tracking the product orders is highly important in an ecommerce business which needs to be done for every product category and exclusively for every single product as well. The amount assigned to products will change the entire scenario. Let’s take for an example that a store usually sells products worth $1000 per day and it can either be of a single product worth $1000 or 10 product each costs $100. Tracking the total number of orders is highly crucial and at the same time, it also helps in higher conversion rate.

c) Average order value

Once you have affirmed with the tracking of sales and total order value tracking then you are good to go with average order value which defines the average amount spent over each sale. The sole purpose of tracking average order value is to increase the possibility of a customer to purchase more per visit.

Average order value= Sales/Number of Orders

d) Cost of sales

Cost of sales involves two different factors where one is product cost and the other one is the direct cost that includes shipping charges and the charges imposed on credit card usage. By determining the percentage of overall sales you can actually track the cost of sales and it can also be compared with previous month, and also previous year sales. As an ecommerce website development company in Chennai, iStudio Technologies always provides the best service which keeps your customers highly engaging.

e) Gross profit margin

Gross profit margin is used to estimate the marginal profit yielded during the sale of a specific product or entire product category. This can be determined through two different approaches
Gross profit margin = Sales- Direct costs
= Gross Profit/Sales
Through estimating the gross profit margin you can actually try to increase the marginal profit ratio through comparing the current value with the previous month and same month of last year.

f) Tracking number of visits

Store visit acts as the base in creating an opportunity to sell a product or make the visitors turn into a customer. Hence, it is considered to be highly mandatory to track the store visit record using the help of market source moreover it also help ecommerce players to know about the efficiency of their spending towards various marketing tools in the community.

g) Conversion rate

Conversion rate depicts the number of visitors flowing into the site and the actual number of people who get involved in a purchase. Tracking the conversion rate of your ecommerce store can be done by monitoring the activities of your marketing sources.
Conversion Rate= Number of orders/Total visits
At the end of the day, the importance of tracking the conversion rate is to increase the overall traffic inflow of the website. Marketing sources like Google Adwords, Social media platforms, and Bing Ads were deeply considered here.

h) Marketing costs

Marketing is all that leads to the success of an ecommerce business as the abundance of the number of players gets to keep on increasing day by day. The most important thing matters are the amount you actually spend towards attracting and making a customer buy and it doesn’t count with the product type at any cost. Hence it is highly necessary to measure the amount spent on all the marketing sources and figure out the best one. As an ecommerce web development company in Chennai, iStudio Technologies value every single customer and provides ecommerce services that will help in enriching your customer values as well.

i) Overhead expenses

Overhead expenses are the fixed ones which must be spent over it irrespective of your sales volume or profit margin rate. These expenses include giving payrolls and paying rents for your warehouse maintenance. Make sure that you gain profit through these spending but not tend to lose at any cost.

j) Net Profit

Net profit is considered to be the actual report card of your business performance and it acts as the deciding factor for the future growth of any ecommerce business. The amount left out in your hand after going through sales by cutting down all the costs and expenses incurred. Therefore tracking the net profit of the ecommerce business in its monetary terms and in percentage is highly important.

Conclusion

Most of the business owners in the ecommerce industry are not well-performing when it comes to tracking instead they turn out to be theself-disappointing factors. Having a measured approach is highly necessary here in order to have clarity on the real success and profit as well. Following these 10 metrics will help you to know where you stand as an ecommerce player and in which direction does your business moves on.
We are a highly innovative team in creating the most admiring and effective ecommerce websites. We at iStudio Technologies have always provided great value to our clients in servicing some fantabulous ecommerce websites. We at iStudio technologies are known for providing bestecommerceweb development in Chennai.

app-banner

HOW TO TRACK YOUR CRYPTO PORTFOLIO

Overview

So now we have purchased a cryptocurrency, and you have the most suitable, and secured wallet to store your virtual currencies. Now it’s high time to look out for a proper tracker to handle your portfolio. The moment when you create your portfolio for your cryptocurrency you have entered into a structured process so tracking has become very important here. There are tons and tons of apps exist out there to track the portfolio of your cryptocurrency, the real challenge lies in selecting the most suitable and secured one for your cryptocurrency. As the best ICO marketing company, iStudio Technologies implements the most suitable marketing strategy for your ICO.

Crypto coin tracker

As a serious crypto investor if once you have started buying these virtual currencies and coins then there is no way turning back and you would eventually get busy with the investments, sales, and purchases related to cryptocurrencies. So in this busy schedule, it is hard for any stakeholder to track the performance of their crypto coins manually therefore, the assistance of an application will be highly helpful to carry out their business for stakeholders. So the role of automatic tracker becomes highly essential when it comes to handling multiple trading using several cryptocurrencies this includes APIs, public wallet keys and more. As a leading ICO marketing agency, iStudio Technologies always offers a result oriented ICO marketing service for your blockchain project.

Blockfolio

Being the well-established and highly trusted app which is tailor-made to track your cryptocurrency activities, Blockfolio is the widely used application in the world of cryptocurrency. This is the most suitable platform to learn new concepts even for experienced people and it is available in both iOS and android format. This app offers a wide range of service starting from delivering portfolio tracking tool, portfolio management tool, graphs to analyze your crypto currency’s history, tools to receive daily updates from crypto teams like Dash, Icon, Tenx and more.Since Blockfolio supports lot of cryptocurrencies they do maintain a long pair of trading exchanges, and this makes the process of synchronizing and tracking your crypto-portfolio much easier. Without API support Blockfolio still manages to be the most preferred and leading application that supports portfolio tracking of a cryptocurrency.

blockfolioss

Delta.io

As a new player, this tracker app is really performing well and giving tough competition to Blockfolio through its seamless service. It’s striking features like user-friendliness, elegant design, and attenuate nature makes it a highly challengeable one. Similar to Blockfolio it has no API support and neither the desktop version. But, when it comes to mobile apps it is the most user-friendly and adopted by many cryptocurrencies. One of the striking features of delta is to manage and track various ambiguous cryptos and also ICOs which are not yet mentioned in the front exchanges since automation is not enabled here the users are allowed to do manual entries to make the app usability much easier. If you are looking for some app like Blockfolio that needs to be trustworthy and quicker than you can adopt delta app and moreover it also provides an accurate prediction on your cryptos tracking. This quality makes this app to get highly adopted by any kind of crypto coins. As a top ICO marketing agency, iStudio Technologies helps your blockchain project to carry out a successful ICO campaign.

delta.io_

Cointracker.io

Compared to Blockfolio and delta cointracker is the fresh one introduced in the market of cryptocurrency. This app is slowly getting familiarized and turning out to be a promising one. Maintained and run by Y Combinator, this particular app has the specialty of not just offering the tools to manage your crypto portfolio but, it also provides tax management and other paid services. With a catchy user-interface and well-structured design, cointracker is highly adaptable one for beginners in cryptocurrency handling specifically. This app is completely automated and gets highly synchronized with every single transaction in order to track the original performance and makes your job much easier. With the absence of native mobile app still, this application manages to perform well in android and iOS system. As the best ICO development company, iStudio Technologies helps you by connecting with quality advisors and investors for your ICO project.

coin-tracker


Conclusion

There are an endless number of apps available out there to track your cryptocurrency performance but, the real challenge is to perform well even in a complex situation. The above mentioned three applications are the best one that suits for most of the cryptocurrency either it is a structured one or an equivocal crypto. We at iStudio Technologies provide best ICO marketing services to make your blockchain project reach the potential investors.

ico-marketing-strategies

ICO MARKETING STRATEGIES

Introduction

Apart from digital marketing, there are various other options through which ICO services can be used. Since ICO is still an emerging technology there is a lot to be focused in its marketing, the primary aim of ICO is to fund start-ups in a complete digitized way. So any relevant marketing related to this technology is warmly welcomed in the current business world. These approaches may sound highly traditional to the marketers yet it is still strongly recommended because of its effectiveness.As the best ICO marketing company in India, iStudio Technologies implements the most suitable marketing strategy for your ICO.

Getting in High Caliber Investors

It is highly necessary to find the odd one out in the entire pool prevailing out there. Investors with great caliber will keep on updating themself with the technology, and they will definitely approach ICO based Marketing Strategy. As an investor, these few people know the potential of cryptocurrency which tends them towards investing in start-ups using ICO.

Being a part of Blockchain, ICO is a vast concept which involves a dedicated work of a combined team. This team must possess the diversified expertise and play the prominent role of associates, advisers, team members, partners and sponsors. As best Digital marketing agencies for ICO in India, iStudio Technologies delivers complete ICO marketing service in a flawless way to the blockchain startups.

Get to know about the investors of your business to all the hierarchy of your organization, in order to bring in proper education and awareness regarding fundraising. This awareness creation is highly recommended to bring out the expected result on your projects. Work out as a team to bring in high potential and future-focused ICO investors for your business. As a leading ICO marketing company in India, iStudio Technologies always offers a result oriented ICO marketing service for your blockchain project.

Construct an Active Community

It is well known that this going to be an out and out offline approach, hence start-ups and ICO based investors as well need to get out and make their hands dirty to find out the real potentials. Creating brand awareness and active community highly helps to find out the potentials in the business world. Through community building, start-ups can find the real ICO investors with high potential vice versa. But both the parties need to move a step further in order acquire the right investors and right start-ups in the entire community. This out and out depends on the individuals approach in carrying out them to the next level. As a top ICO marketing company in India, iStudio Technologies helps your blockchain project to carry out a successful ICO campaign.

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ico-fund

Technical Documentation

Nothing can replace a sound document write-up including all technical details, where it is one of the most primary and still an effective approach. This will help both the parties in finding out their requirement out there in the business market. Start-ups need to frame a crystal clear business model in order to attract a highly potential ICO funder. Same as even ICO service provider must be very firm with their rules and regulations in funding start-up business. We at iStudio Technologies provide best ICO marketing services in India to make your blockchain project reach the potential investors.

Paid Banner Service

Banner ads are also capable of creating more number of potential leads to your business. It will reach a mass group of people including those who are highly interested in cryptocurrency, bitcoins and other aspects. This paid banner service is one form of the alternative approach which drives in leads for ICO marketing.As the best ICO development company in India, iStudio Technologies helps you through connecting with quality advisors and investors for your ICO project.

ecommerce-page

ESSENTIAL FEATURES TO BE PRESENT IN YOUR ECOMMERCE ABOUT PAGE

Introduction

Any website irrespective of the industry it belongs too, irrespective of the products and services it delivers must have an “About us” section. This is the most important section of a website where a customer gets to know about the entire profile of a company. It includes their business objective, their vision and mission, their credentials like experience, background and other added advantages. Comparatively this page won’t generate you high traffic but still, it holds the responsibility of clarifying customers doubt at any instance. This article will be explaining six most important factors that need to be present in the “About Us” page of an ecommerce website.As a leading Ecommerce Web Design Company in Chennai, iStudio Technologies caters the best ecommerce website development service to the clients who belong to different industries.

Generic FAQs

The primary and unique feature of this wallet app is its three tiered security offering to the users. Irrespective of the coin type it provides a strong security to its users. This smart app is also well known for providing satisfied service to each and every customer being its top priority. It has all the essential features of a wallet app in it.

Summary

This app goes straight into your face by just providing the current price range of cryptocurrencies. If you think that it is not a worthwhile, this app disappoints you as it is designed using Google’s Material Design which tells you the whole story. Predictions are not up to date, but they are up to second driven from Coin Market Cap. This app works only for Android providing price details to its accuracy.

Who you are?

This is about answering to the targeted customers that you are the right person to provide them with their required solution in a most tailor-made way and it must be well explained in this session as a self- introduction.

Whom do you support?

This is about answering to the targeted customers that you are the right person to provide them with their required solution in a most tailor-made way and it must be well explained in this session as a self- introduction.

Why into this business?

This section depicts that the reason you got into this business and here you can reveal the customers about your uniqueness and your competency skills in a most effective way.

Why do you support?

This involves narrating the reason behind choosing a specific service or set of services or product category in your platform. This may be based on your vision and mission or your previous similar experience.

What is your business strategy?

Your business strategy reveals how you carry forward your idea towards your customers successfully? The depth and uniqueness of your business idea determine your position in the ecommerce market among your competitors. We at iStudio Technologies cater the most awful M-commerce solutions in Chennai, to their various industrial clients meeting all their business requirements.

ecommerce-busines

Things To Include

Self-introduction: This may include a short description of the founder or the core team and the story behind starting this company. This helps to build an eventual trust among the customers and stake-holders as well. This self-introduction must be supported by some impressive images of the team so that it connects a strong bond with the stakeholders.

Team members detail

  • Post the introduction of founders and key players of the ecommerce company team members must also be listed here as it is highly important to state that how your ecommerce platform actually functions as a team?

Company’s history

  • This includes a self-description or any graphical representation of your company’s history depicting the path you have come across all these years. To make the readers attentive and completely focused presently it in a most elite way which makes them feels highly engaged. As the best Mobile Commerce Service in Chennai, iStudio Technologies caters outstanding ecommerce service through continuously updating the advanced features prevailing in the industry to surpass the client requirements.

Conclusion

So about us, page is a highly crucial one where the information needs to be 100% true and also must act as a converting factor for your ecommerce business. Don’t exaggerate yourself and pull things into trouble. It is all about creating a bond with your visitors and the navigability of your ecommerce site will take responsibility for the remaining activities. As a best ecommerce web development company in Chennai, iStudio Technologies caters their clients with awful ecommerce websites. We incorporate latest technologies and advanced features to bring in high quality to the website you deserve. As a leading service provider in ecommerce development, we highly believe that the product page acts as the front face of an ecommerce website and it plays the lead role in converting the website visitors. We are well known for delivering a responsive website design which is of high demand in today’s ecommerce business.

single-keyword

GENERATING HIGH TRAFFIC USING SINGLE KEYWORD FOR YOUR ONLINE STORE

Introduction

Gone are the days when we try to find relevant keywords and include it in the ecommerce store website view in order to attract and generate more number of targeted customers. As the customer’s perception and their purchase behavior keep changing day by day the ecommerce players need to think different to prove their competency and stand upfront in the market. As the best SEO Company in Chennai, India, iStudio Technologies takes all the measures to position your eCommerce website in the top ranking of Google’s first page.

SEO keywords play a major role in driving the traffic and hence its approach needs to be revamped in order to keep them more interesting for the customers and expand their space as well. Recent trends state that incorporating single word of a keyword or a single phase will be more effective than framing multiple lines or combination of several words.

This also has proven track record in expanding the customer base in an effortless way. This write-up will be explaining the importance of using Single Keyword Ad Group (SKAG) to boost your ecommerce marketing. As the best ecommerce web development in Chennai, iStudio Technologies helps you in creating a customer-centric ecommerce website.

  • Adwords campaigns which are run for an ecommerce store play a huge role in its promotion and consider being the most effective marketing strategy since the beginning. Incorporating SKAG will definitely be helpful in further optimizing the Adwords part that helps to track the overall performance and customer response as well.
  • Every single activity carried out in an ecommerce store is aimed to increase the traffic inflow and eventually to result in high sales. Bringing the CTR (Click through Rate) action, maintaining a good quality score, and displaying relevant products to the relevant customer base are the high contributing factors. When these factors were powered by SKAGs then it improves the overall quality of your e-store and enables efficiency in generating high traffic.
  • Implementing SKAGs will help you to highlight the best moving products and most demanding services of your ecommerce store so that you can plan and present your campaigns properly.

Only proven methods which are meant to be successful are used to run Adwords campaign as it follows some unique organized way to run the Adwords campaign in the best possible way. Because there are certain ecommerce players’ focuses in an exclusive just by targeting on a specific group of people hence it is essential to handle it with care. The primary focus of implementing SKAGs is to generate more traffic inflow for higher ROI (Return of Investment).

The audience base expansion depends upon the number of closely relevant search queries used by the targeted customers for a frequent number of times. The way it gets broader the more will be the customer base this is more of getting scattered with the target and hence the initial efficiency gets gradually reduced. Considering this one as the most troubling factor it is termed as “Iceberg effect” by the industry experts. We at iStudio Technologies are the best ecommerce web design and development company in Chennai, which highly engages customers visiting your ecommerce store.

So the problem lies with the Adwords campaign posted by the ecommerce player and the search term used by the customers. Irrelevancy between these two factors is considered to be the sole reason behind more number of customers loose for an ecommerce player. Actually, an ad must be relevant and specific to the keyword used during search and if it turns the other side then the same scenario of “bankruptcy” will happen.

Still, the case is unsolved as the customer intent gets varied from product to product or search to search depending upon their purchase behavior. Carrying forward your Adwords campaign in this way won’t be helping you at any cost and will be a down pulling factor for your CTR, which eventually results in a low- quality score of your site, incorporating SKAG will save you from further damage.

So the real mastermind behind SKAG will be revealed in the upcoming section through depicting its ultimate importance to save Adwords campaign of an e-store specifically. We at iStudio Technologies as an ecommerce website development company in Chennai always provide the best service which keeps your customers highly engaging.

What exactly is Single Keyword Ad Groups?

SKAG was brought into act to categorize ad groups according to the customer’s search terms to increase the suitability ratio. So, bringing in SKAG also improves the efficiency of other contributing factors such as cost-per-click (CPC) and CTR. People usually get confused with search terms and keywords as a similar one, but they both are entirely different.
The keyword is all about highlighting the exact word that helps to trigger up your ads about your e-store. Whereas, on the other hand, a search term is entirely different this depicts about the word used by the particular user group in any browser’s search column. It doesn’t mean that all the keywords incorporated into your ecommerce site will be useful rather; there are plenty of keywords which have got mismatched with search terms. A well placed and structured ecommerce website must maintain a proper ratio of 1:1 with them.
If the proportion is not maintained properly you cannot reach a wide range of audience and the number of people flowing in through search terms also gets restricted with the relevant ads. As an active ecommerce player, all you need to have is increase in traffic and more number of converted customers. This is the proper way through which you can improve ROI and PPC (Pay per Click) campaigns. As the best SEO service provider in Chennai, India, iStudio Technologies value every single customer and provides ecommerce services that will help in enriching your customer values as well.

Framing a SKAG Now you would have got clarity on the concept of SKAG and now it’s time to now about constructing its set up. To get a better clarity to let us analyze it with an example for SKAG Adwords campaign based keywords will be like:
  • Skinny jeans
  • Skinny jeans for women

The similar product when used as a search term will be yielding several search results like:

  • Color of the jeans
  • Size of the jeans
  • Length of the jeans
  • Brand name
  • Product make

This proportion of proper blend helps you to maintain the 1:1 ratio between the search terms and keywords as well. As a leading Ecommerce Web Design Company in Chennai, iStudio Technologies caters the best SEO services to the clients who belong to different industries.

Matching keywords

If you take any SKAGs, it would have been framed through inheriting from a normal primary keywordwhich acts as the target for the potential users. According to the above-given example, skinny jeans or jeanswould be the primary keyword. Being the expert SEO service provider in Chennai, India, iStudio Technologies offers custom keyword solutions. So this is generally referred towards the “iceberg concept” where fewer keywords get synchronized with multiple search terms. The iceberg concept needs need to be used efficiently in order to implement SKAG in a right way. This involved combining the keyword with search terms in multiple proportions while working at the SKAG keyword the exact proportion would appear like:

+keyword+1

Keyword+1

Keyword 1

single-keyword-group

By using these three major diversified concepts of identifying the search terms will help in filtering and selecting the right one for your keyword.

Working of match types

Irrespective of the order in which your keywords will be fixed the match modifier will try to fix the relevant keyword through triggering up the necessary ads through analyzing the lengthy list of search terms. Moreover, you also need to establish connectivity with the phrases where actually the k4eywords have been deployed.

But still there is a scope to add an additional keyword and it is always optional to add them depends upon the overall requirement. As a matter of precautionary effects, SKAGs were kept highly flexible in order to make it suitable for one keyword match type. We at iStudio Technologies cater the most awful M-commerce solutions in Chennai,to their various industrial clients meeting all their business requirements.

Perks of using SKAGs

Knowing the benefits of SKAGs is highly important in order to utilize it in an effective way, as an advanced methodology of keyword usage SKAGs carries a lot of advantage in it. Let’s look at the advantages that SKAGs holds within it.

Granular Campaign View

While considering the starters this one gives them a clear picture about running the campaigns and also the measures taken to carry out further adjustments and optimization as well. For this, a fresher needs to handle a lot of ad groups under it through a given campaign as it is much easier to view every single performance of ad group’s separately or combined them together. Still viewing their performance separately will be helpful in order to find out the best performing keywords within the ad group.

Just by having the clarity over your ad campaign won’t help you at any cost in fixing your account’s spot in SKAGs but it can be attained through possessing relevant ad of the particular keyword. In iStudio Technologies caters the best Mobile Commerce Service in Chennai, through continuously updating the advanced features prevailing in the industry to surpass the client requirements.

text-relevance

Relevancy, Quality score and Expected CTR

One of the striking benefits of adopting SKAGs once the ratio of keyword: ratio has been fixed firmly you can then create n number of ads that will be very much relevant and grasps high potential target audience as well. Since the number of keywords is short the search terms will have tough competition between them to maintain the relevancy provided if the Adwords campaign is carried out successfully. SKAGs by its nature can cut down the ratio between keywords and search terms and increase the possibility of user’s visibility which in turn ensures your success rate as well. We help you increase your click through rate by providing extraordinary SEO services in Chennai, India.

As a best Ecommerce Web Development Company in Chennai, iStudio Technologiesdelivers the most diversified service to every single client we handle.

Creating quality ads will be the key to improvising the chance to increase the target audience and also the quality score of the ads. The quality score of SKAGs works similar to that of Google black box, which ensures the relevance of SKAG according to it. So this relevance causes two different kinds of effects:

  • Increase in quality score
  • High level of CTR

Likability of Google matter’s here so it all depends on the CTR where, higher the CTR greater will be its likeability which eventually results in lower CPC for your campaign which is the most expected one.

Optimizing and Escalating SKAGs

This is the most notable feature to be considered under the beneficiary section of SKAGs where it makes the work of optimization much easier and it also gives clarity to sellers about the high demand products and services on which they can focus more. As we have discussed the concept of using three different varieties of keywords here SKAGs acts as the most self-optimized one by nature. Instead of frequently updating the ad group it is better to opt for the long-tail variations which actually use match modifiers to enable your Adwords campaign.
For instance, while checking at your SKAGs report in a random way still you can find out various new search terms compared to the previous week and it will have a connection with the primary root keyword either way with varied intention. This helps you to create a new ad group for SKAGs that can figure out the search terms as required. This approach also helps you find the negative keywords in the Adwords campaign and restricting those keywords will avoid the happening of keyword cannibalization.
Another important aspect to be noted here is the target group of audience, where most of the ecommerce players think that having a wide range of targeted audience will help them to generate more leads but actually the more précised you go with your customer base the high will be your conversion rate this is the thumb rule of SKAGs. Through this approach, you can identify and detain the outperforming ad group and help to fix the budget of the current and previous campaign as well. We not just restrict with brand new service, instead, we also avoid keyword and SKAGs cannibalization through our enhanced SEO services in Chennai, India.

Conclusion

Analyzing SKAGs has concluded us the most simple yet the powerful strategy in holding your existing customer base and also to develop the new ones. It depicts that if your target audience group is smaller then there is a greater chance of getting focused and your ads won’t get much scattered as well. This eventually results in increased CTS with lower PPC for your e-store. This is the most exciting and sensible strategy for ecommerce marketing and hence it is highly recommended to traders who have not yet started to use it.
As the best SEO based ecommerce web development company in Chennai, iStudio Technologies caters their clients with awful ecommerce websites. We incorporate latest technologies and advanced features to bring in high quality to the website you deserve. As a leading service provider in ecommerce development, we highly believe that the product page acts as the front face of an ecommerce website and it plays the lead role in converting the website visitors. We are well known for delivering a responsive website design which is in high demand in today’s ecommerce business.

reddit-marketing

ICO REDDIT MARKETING

Introduction

It’s been a while since the cryptocurrency concepts were introduced into the industry and right now a lot of its subdomain concepts were brought into practical applications. One among them is ICO (Initial Coin Offering) which has a greater scope in the future digitized business world. ICO is a similar concept to that of IPO which helps start-ups to raise fund for their business. As best Digital marketing agencies for ICO in India, iStudio Technologies delivers complete ICO marketing service in a flawless way to the blockchain startups.
Using ICO today’s start-ups raise digital fund for their business using cryptocurrency amount. People approach various digital marketing strategies in order to know more about ICO and promote the same. There are various digital marketing strategies through which ICO can be promoted and as a result, it will reach a number of business communities. As the best ICO marketing company in India, iStudio Technologies implements the most suitable marketing strategy for your ICO.

Reddit

1. Reddit is the most powerful web page which does ratings and rankings for content posted on relevant topics. People can post content on various topics under the respective sub-categories in the form of awareness creation

4. There are a lot of rules and restrictions involved in Reddit and people using these blogs posting must strictly follow these rules in order to get banned.

2.Reddit is broadly classified into big subreddit and Subreddit was the topics are classified accordingly.

5. An individual can post any type of information where it will be classified under a specific category like technology, science, education etc.

3. As a leading ICO marketing company in India, iStudio Technologies always offers a result oriented ICO marketing service for your blockchain project.

6. As a top ICO marketing company in India, iStudio Technologies helps your blockchain project to carry out a successful ICO campaign.

ICO can be effectively marketed through this platform but it needs to be handled properly. A Marketer can directly post the content or attach an external link which directs towards their website link. We at iStudio Technologies provide best ICO marketing services in India to make your blockchain project reach the potential investors. The only thing that the marketer needs to focus is that the content must not be a direct promoting content. The more the up-votes you get the better it will reach the targeted group. Up-votes are generated purely based upon the concept clarity provided over ICO.

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Summary

So here ICO is the broad term and related concepts were explained under subreddits. Concepts like Cryptocurrency, Blockchain, Marketing through blockchain, and cryptocurrency, ICO marketing over cryptocurrency and ICO marketing over blockchain were explained. Based on the discussions and information shared on these relevant topics the more awareness is created over ICO. This, in turn, generates higher traffic towards your site which promotes the ICO services. As the best ICO development company in India, iStudio Technologies helps you through connecting with quality advisors and investors for your ICO project.

promote-cyptocurrency

DIGITAL MARKETING CRYPTOCURRENCY

So cryptocurrency is no more an alien term in this technological world. Various industries have started to explore this concept, and some has already got to involve in its implementation.

There is no doubt that cryptocurrency will be the future of monetary transaction in the entire business world, but this won’t happen immediately as every industry doesn’t demand this concept. As best Digital marketing agencies for ICO in India, iStudio Technologies delivers complete ICO marketing service in a flawless way to the blockchain startups.

As a promoter of cryptocurrency, you must need to know certain essential fundamentals before promoting it towards the right target group. So let’s analyze about some of the mandatory properties which need to be considered before marketing cryptocurrency. As the best ICO marketing company in India, iStudio Technologies implements the most suitable marketing strategy for your ICO.

Tips to market cryptocurrency

Let it be Bitcoin or any other format of cryptocurrency, the first and the foremost thing a company must analyze is about its requirement and role in its business. Undoubtedly cryptocurrency is the hot topic since its evolution, but it is not practically widespread in this business world.

Roles and requirement of cryptocurrency are decided based on its feasibility rate in the organization. Organizations must evaluate the post effects of implementing Cryptocoin tokens into its business model and the beneficiaries attained from it. As a leading ICO marketing company in India, iStudio Technologies always offers a result oriented ICO marketing service for your blockchain project.

After the introduction of ERC-20 cryptocurrency has become highly structured and organized. Now it has various rules and regulations which demand every business units to follow strictly. Whatever be the format of cryptocurrency you embrace, you must know all its rules and regulations in order to implement the same successfully. As a top ICO marketing company in India, iStudio Technologies helps your blockchain project to carry out a successful ICO campaign.

The third factor is all about your targeted audience, not only for cryptocurrency but this is the most basic factor which needs to be followed in any business. Whenever a business implements a new concept first it must be very sure about their targeted audience.

That concerned business unit must know about their targeted group and also about their requirements. Once they have collected required information proper testing must be conducted in order to know whether the cryptocurrency concept to be applied will suit in this specific service. We at iStudio Technologies provide best ICO marketing services in India to make your blockchain project reach the potential investors.

Concept clarity, as a promoter and proper marketer of cryptocurrency it is the responsibility of any marketer to give clarity about the concepts they utilize towards the targeted group. The marketer must study well about the targeted audience and then implement the required cryptocurrency concept according to the need. Once these marketing concepts are framed in proper clarity then it will automatically reach the customers. As the best ICO development company in India, iStudio Technologies helps you through connecting with quality advisors and investors for your ICO project.

Apart from promoting your cryptocurrency service through various social media like Facebook, is also equally important to update the website. A website is the primary most factor which every viewer will focus to gain knowledge about any new services, as a service provider you must continuously update the website in order to grab all the potential clients. As the best Blockchain marketing agency in India, iStudio Technologies provides step by step marketing service for your ICO project.

Last but not least proof is highly mandatory in every walk of your life, when providing any new service it is highly important to make understand the targeted audience with essential proofs. Include as much of statistics about the cryptocurrency service and its merits in order to detail your clients regarding the same. Clients will definitely look out for statistical proof to possess some inner confidence towards approaching towards the service. We at iStudio Technologies are the best digital marketing agencies for ICO in India who caters end-to-end ICO marketing services for your blockchain project needs.

Promoting cryptocurrency through digital marketing

Digital marketing is one of the best platforms to market the cryptocurrency services, as it is the digitized form of today’s monetary digital marketing will be a perfect choice. So once it is decided business firms need to look for multiple options for reaching a huge target set. Let us discuss various options available in the digital market to promote cryptocurrency concepts:

ICO Calendar

Just like the regular calendar, this is the digitized one which includes all the ICO current happenings. Here the ventures and start-ups as well can view the scheduled dates in order to raise the funds for their business and also two invest in companies. This calendar is highly helpful in promoting the cryptocurrency in a bigger scale. As best Digital marketing agencies for ICO in India, iStudio Technologies delivers complete ICO marketing service in a flawless way to the blockchain startups.

Some of the well-known ICO calendars are:

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Publishing in Communities

There is no doubt that ICO calendar has a good reach, but it takes its own time irrespective of the service delivered, so as developing business unit you must look out for various other options and one among them is publishing in some exclusive communities related cryptocurrency like:

Some of the well-known ICO calendars are:

  • Exclusive forums like Bitcointalk
  • Usage of thematic subreddits
  • Discussion group in Quora
  • Facebook Groups
  • LinkedIn Groups

Apart from this publishing news, giving a relevant press release and writing blogs on cryptocurrency will also boost the business. As the best ICO marketing company in India, iStudio Technologies implements the most suitable marketing strategy for your ICO.

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METHODS TO CREATE A PROPER PRODUCT PAGE FOR ECOMMERCE BUSINESS

Introduction

Design outcome of your ecommerce product page plays a crucial role in its success and reaching the targeted customers. Before creating a product page for your ecommerce site make sure that the following criteria’s in terms of customer landing where fulfilled:

An ecommerce store needs to follow a lot of strategies to make their customers stay on the website and convert them to buy the products. A step by step approach in these methods will definitely yield a favorable result or your ecommerce store and every single step to make your product page worthwhile has been explained here.

As a leading Ecommerce Web Design Company in Chennai, iStudio Technologies caters the best ecommerce website development service to the clients who belong to different industries.

  • Make sure the customer directly lands from a search engine.
  • Make sure the customer lands on the product page immediately after browsing the store.
  • Ensure the customer has landed once after clicking the target advertisement.

Product page of any kind of ecommerce website must have these essential features like:

  • Well optimized to make sure it is search friendly.
  • Provide valid and detailed information to hold the customer.
  • The store must be designed well to provide a rich online shopping experience to customers.

An ecommerce store needs to follow a lot of strategies to make their customers stay on the website and convert them to buy the products. A step by step approach in these methods will definitely yield a favorable result or your ecommerce store and every single step to make your product page worthwhile has been explained here.

As a leading Ecommerce Web Design Company in Chennai, iStudio Technologies caters the best ecommerce website development service to the clients who belong to different industries.

Get To Know About The Components For Good Product Page

Before heading straight up into the topic of product page optimization of your ecommerce store it is better to analyze about few examples of renowned ecommerce players and to study the methods they have used to create a product page.

If we look at the product page of any established ecommerce player we can notice that they would have utilized maximum space of the page as best as they can. This clearly states their intention of providing valid as well as detailed information to their target group in a précised way. Let’s dig deep into it in order to analyze each and every section of a product page and how they have framed it in a better way?

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  • It is very easy to position the product title and its overview so; it does not consume much effort and time as well.
  • Image gallery must be crystal clear and attractive enough and it must be fixed to be viewed from different angles
  • Product imagesmust be placed in the front and center. The background plays a crucial role to project the product image in a better way and it is also a deciding factor sometimes for a final purchase.
  • A unique and précised description for the product is highly mandatory to help the visitors to take an informed decision over purchase.
  • The details you provide in the description will keep reflecting in the customer review.
  • Inserting the feature of previously viewed products on the customer account helps them to take a quick decision and also benefits from the sale of your product.
  • Providing lot of options on a single page makes the job of customer quite easy in selecting the product.
  • Having the “Add to cart”, acts as a reminder for the customer who wishes to buy the product later.
  • Providing details about shipping charges and return policy will give much clarity to the customer and makes them take a rigid decision.
  • IStudio Technologies caters the most awful M-commerce solutions in Chennai,to their various industrial clients meeting all their business requirements.

A successful ecommerce store will definitely show variations in these following features

  • Detailed and unique descriptions
  • Displaying a better picture of the product
  • Positive reviews which act as a catalyst for the purchase decision
  • Customization to the core
  • Availability of “Add to cart” button
  • Providing clear details on shipping charges and return policies

Self-Analysis On Product Page Creation

Before creating a direct product page for your ecommerce site it is highly mandatory to create a product copy and analyze it before going for the final take. This will be more of an FAQ type in order to carry out a self-analysis for your product page.

What Is The Product

As a seller, you must have a detailed clarity on the product only then you can explain it to the customer. This attention to detail must be carried out much perfectly when it comes to a new product.

Problem-Solving

Make sure that you are explaining the product well according to its nature whether it is a normal one or it satisfies the demanding need of a customer so that you can highlight those points as well in the product description.

Why Choose

Here comes the main aspect which details about the USP of the product, and explains the viewers through providing a reason for the necessity to buy it.

Key Features

The last but not the least every product must carry out the details regarding its key features or characteristics to provide complete information to the website visitor. This is the most suitable aspect when it comes to the sale of food product which needs to talk about their ingredients.

iStudio Technologies caters the best Mobile Commerce Service in Chennai, through continuously updating the advanced features prevailing in the industry to surpass the client requirements.

Creating A Splendid Product Image

Images are the one which most of the ecommerce website visitors look for while landing up in the product page, a better-framed product image conveys the description of a product easily and effectively when compared to a textual description. Make sure you post the best quality image of the product to be sold in that specific category and it needs the assistance of the following features or supportive elements like:

  • High quality professional camera or smartphone
  • A good lighting
  • White backdrop is necessary
  • Finally, a steady surface to hold the product
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Keep updating with multiple images so that it gives a feeling to the customer that you are an active player in the industry. Edit the photos of your product in a best possible way to grab the attention of maximum customers. There are various image formats like GIF, SVG, PNG and JPG available out there pick out the most suitable format according to your product type.

Maintain A Consistent Photographic Image

There are lots of advantages in using a white background for a product to be displayed on the ecommerce site irrespective of its category and here I have listed some of the major advantages.

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  • A white background is highly capable of providing great consistency for every product category.
  • Improve certain aspects of the product.
  • Editing the product image becomes easy.
  • Has a perk of selling it on the marketplaces like Google shopping and Amazon which explicitly look out for white background.

Maintain The Same Dimension

In an ecommerce store products need to be displayed in different angles with varied sizes and moreover, they undergo frequent changes. In this situation, maintaining the same dimension for the product image is necessary and it won’t be disturbing the view of a customer.

Good Utilization Of Product Templates

Proper and effective use of product templates is required to showcase any kind of product image in a best possible way.

Upgrade The Level Of Your Photos To The Next Level

As a displayer of product image, you need to keep few things in mind to speed up the entire process like:

  • 40% of the ecommerce visitors leave the store if the image takes more than 3 seconds to get loaded so make sure your ecommerce product page loads quicker as possible.
  • Using CSS to create borders around image and button elements will speed up the process.
  • Try avoiding external libraries which load plugins or images that can slow down the loading process.
  • Utilizing Google Page Speed Insightshelps you to identify the image which pulls back the process and most importantly it suggests you for betterment of comprising the image.

As a best Ecommerce Web Development Company in Chennai, iStudio Technologiesdelivers the most diversified service to every single client we handle.

Mobile Optimization

Optimizing the store according to mobile view is highly mandatory as it is viewed by the majority of the visitors.  Here are the few tips to be followed

  • Position the image in front and center and make sure the information is displayed only when it is required, and it is not supposed to be in front of the image.
  • Reduce the size of the images as much as you can but, at the same time, it must be clearly visible. This helps to improve the loading time of the mobile site.
  • Menu bar must be fixed in order to ease the customer while shopping the product.
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Search Engine Optimize

SEO plays an important role in boosting the visibility of your product page to the target group, in most of the ecommerce website product page is not well SEO optimized and hence disabling the chance of attaining the required value. A unique and well-optimized content for your product page places your e-store in higher search rank and moreover, the product page acts as a front face for your customer to view.

  • Draft a crystal clear product description that details in a précised way about the product you sell and also in a right way that it matches the customer search terms
  • Optimization of image metadata is important on your product page, include the necessary ALT tags by describing images, relevant title tags, and file names.
  • Adding product related video is another way to increase the customer inflow into your ecommerce website. Even though it is considered as an option still it is a potential bet which can really improve the conversion rate.

Zoom Based Image Optimization

Look and feel of a product is considered to be an important aspect and customers in geography like India gives higher preference to it. In order to ensure that this quality won’t be a missing factor, most of the ecommerce website has integrated the zoom in and zoom out option for each and every product. This gives the customer a greater confidence in choosing the right product and also satisfies them in analyzing every single detail of the product before buying it. Here are few important points need to be taken into consideration while enabling the Zoom functionality for a product.

  • Thumbnail template needs to be at 50px*50px
  • A collection image template that is 100px*100px
  • Related image template which needs to be at 150px*150px
  • Main photo template at 500px*5oopx

Conclusion

As a best ecommerce web development company in Chennai, iStudio Technologiescaters their clients with awful ecommerce websites. We incorporate latest technologies and advanced features to bring in high quality to the website you deserve. As a leading service provider in ecommerce development, we highly believe that the product page acts as the front face of an ecommerce website and it plays the lead role in converting the website visitors. We are well known for delivering a responsive website design which is of high demand in today’s ecommerce business.

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E-COMMERCE CUSTOMER RETENTION MARKETING

Introduction

As an ecommerce platform holder, you must have heard this golden line repeatedly as much as possible. “It’s cheaper and easier to retain an existing customer instead of generating a new one” this golden rule is applicable in any format of marketing either in the traditional one or for the trending digital marketing. This rule highly works in ecommerce business where every single click will reflect the conversion of a customer and determines their value.

It is agreed that ecommerce is a huge platform which is capable of pulling all set of customers irrespective of their demographic profile but, nothing gets valued like making the current or existing customer to get re-engaged. Just think of the last time you tried retaining your current customers and if you have not involved in this process frequently then it’s an alarming situation for you to wake up. iStudio Technologies is the best ecommerce web development in Chennai, which helps you in creating a customer-centric ecommerce website.

All About Customer Retention

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Customer retention is all about following possible and effective business tactics in retaining potential customers of your store. Customer retention is giving and takes policies where you deliver values to the potential customers and they in return give you frequent business and uplift your sales. Through customer retention, you can increase your customer numbers and also gain more profit.

Customer retention is the only ultimate result which can justify your hard work done in acquiring them. Customer retention will help ecommerce stores in their long run and the strategy to implement it purely based on your store nature. iStudio Technologies is the best ecommerce web design and development company in Chennai, which highly engages customers visiting your ecommerce store.

Right Time To Do Customer Retention

It is very easy to determine the right time to carry out your customer retention process and, it is highly based on the lifecycle of your store. For example, if you are just a starter all you need to do is to focus completely on customer acquisition.

The same goes on with every stage of your store lifecycle, and you will be completely involved in customer retention process once you have achieved the landmark of hitting more than 10 sales per day. Apart from the store lifecycle you also need to focus on the products you sell and frame strategies accordingly. iStudio Technologies as an ecommerce website development company in Chennaialways provides the best service which keeps your customers highly engaging.

Fixing Retention Process Into Your Business

Customer retention strategy is purely based on your product category and the nature of your business; you need to follow different strategies for a different product category. Stores with high-value products get involved in more number of sales will be having the highest Customer Lifetime Value (CLV) which is achieved through Solid retention strategy.

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Customer Retention Metrics

There are certain metrics which needs to be followed as standards for evaluating the customer retention for your ecommerce site. It involves few calculations which will determine the efficiency of your customer retention process and the ways to improve further for your ecommerce store.

1. Repeat Customer Rate

Determining the repeat customer rate will help you in finding the efficiency of your retention marketing strategy followed for an ecommerce store. Repeat customer rate is all about getting the number of customers willing to make a second purchase from your store.

Calculation Method:

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2. Calculating Purchase Frequency

Purchase frequency is calculated similarly to that of repeat purchase rate where the same time frame is used, and it is divided by unique customers.

Calculation Method:

3. Average Order Value

As the name suggests it indicates the average of the amount spent by each customer during their purchase, once you are clear with repeat customer rate, and purchase frequency you can move on with average order value.

Calculation Method:

Customer Value- The Biggie

Retention marketing or any other marketing activities and promotional strategies are all intended to expand the customer base and also to increase their values. Customer value is the crucial deciding factor which shows you the worthiness of each customer this customer value can also be evaluated by applying simple formulae.

Purchase Frequency*Average Order Value

As an ecommerce web development company in Chennai, iStudio Technologies value every single customer and provides ecommerce services that will help in enriching your customer values as well.

Key Strategies To Improve Your Customer Retention

Similar to customer acquisition, retaining them is also equally important. Hence it is highly necessary to frame and follow strategies to retain your customers. Here I have listed few strategies to be followed in retaining your ecommerce customers which will work efficiently at any point in time.

1. Dual Shade Of Your Customer’s Account

The customer account can be highly beneficial and also be a hurdle which highly dependence upon the customer type i.e. if it is handled by an existing customer then it makes their work much easier in terms of pre-filling the shipping details. On the other hand, it becomes a tedious process for new customers to fill in their complete details. Due to this majority of the customer leave an ecommerce store as a visitor, the perfect solution to overcome this issue is to enable the account creating option post the first purchase from your site.

2. Customer Support System

The role of customer support system or help desk is unmatchable and plays a very important part in supporting the ecommerce store. Either it is a giant store like Amazon or a new starter having a customer support system really gives you a great niche. A valuable and effective customer support system will be helpful both in pre as well as post sales of your store.

Assistive customer support system can easily turn out a query into a sales lead and also a conflicting buyer issue into a resolution so; either way, having a customer support system is highly beneficial and helps in retaining as well as generating new customers. Customer delight is another notable approach to retaining your customers, even sending an e-mail of thank you note will induce customers to visit again for purchase.

3. Start Loyalty Programs

Starting loyalty programs are very much necessary to elevate the customer retention process to the next level where it highly motivates a customer to increase their purchase rate. Providing reward points is a simple and effective approach to generating more number of repeat customers, you can also set reward points limit according to their categorical purchase which will highlight the value of each customer. Automated loyalty apps can highly support you in providing the loyalty points for your customers based on their store activities.

4. Retention Through E-Mail

Retaining a customer through sending e-mails is one of the best and effective methods ever compared to other approaches. Even the lead generation for any ecommerce store shows that a maximum number of customer inflows is made through e-mail marketing and it can also be effective for customer retention.

Initially send the customer a thank you mail post their first purchase and this should take place exactly after a week of their purchase, and then do a regular follow up in order to build a strong pipeline. Post sending the initial mail start sending them some exclusive emails related to their product purchase. This can also be based on their product view history which stimulates them to visit you again.

5. Discounts And Freebies

Discounting needs to be carried out in a highly calculated way where your customer expects a dropped price over the product which you offer them. Sending e-mails and notifications regarding exclusive product related to customers previous purchase history and product preferences will be highly helpful in pulling the customers towards your site.

End Note

Keeping a strong customer base and maintaining them in a proper way is always a boon for any ecommerce store because these customers value your services and have already got well established with you as a brand. Keeping their pace on is always superior and greater when compared with generating fresh customers.

We are a highly innovative team in creating the most admiring and effective ecommerce websites. We at iStudio Technologies have always provided great value to our clients in servicing some fantabulous ecommerce websites. iStudio technologies are known for providing best ecommerce web development in Chennai.

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HOW TO LAUNCH A SUCCESSFUL ICO TOKEN?

Overview

For the past few years we are hearing about Initial Coin Offering or ICO continuously and it has become an unavoidable technology based find of this century. The main reason behind this hype is the technology which it is backed up “Blockchain Technology”. Financial experts believe that ICO will completely change the concept and method of fund raising and fund collecting prevailing today among the startups.

Mastercoin is considered to be the pioneer in this, which is created way before the introduction of bitcoin based blockchain which helped to raise a fund of US$ 5, 00,000 during 2013. This turned the whole world towards ICO and now companies are raising millions and millions of funds in no time, thanks to ICO. But the major striking factor hitting most of our heads is the clarity towards ICO concept and the methods to launch it successfully.

This blog post will give you clarity over the ICO concept and also gives you some effective tips to generate and launch your ICO without any hurdle.

ICO

ICO is termed as the modern day IPO (Initial Public Offering) or crowdsale where startup companies raise funds for their business through initially raising crypto tokens as a matter of exchange for cryptocurrency or even for fiat money. Through owing the respective ICO token investors hold the authority of stake percentage over the growth and development of the product or service catered by the company and they can even resale this token in order to regain their investment or take a part of the profit as well.

Post the ICO revolution made by the Mastercoin it is then followed by Ethereum and Waves which managed to raise ICO tokens worth US$18M and US$16M respectively. Even though many companies tried launching ICO tokens most of them end up in failure since they cannot do the ICO marketing successfully as ethereum and Mastercoin did.

Key Basic Requirements To Launch ICO Successfully

In today’s world there are tons and tons of great ideas emerging every second and majority of them get diffused due to improper funding and highly complicated regulations. Introduction of blockchain technology has broken these stereotypes and have set new protocols, this highly automated decentralized and well protected distributed ledger make things much easier and efficient for the business world and especially for fund raising process.

A lot of companies are now providing ICO launch solutions to startups in order to provide clarity and raise funds for their business. So the services offered by those proper ICO consultants are: