GOOGLE EXPLAINS A NEW RANKING FACTOR
HOW THE GOOGLE DOING THE RANKING PROCESS?
WHAT IS HTTPS?
The HTTP means “Hyper Text Transfer Protocol”. By adding “S” it gives more security. That means “S” gives add layer of security by encrypting the data.
HOW HTTPS WILL THIS IMPACT YOUR RANKING?
Years ago, According to the ranking factor of sites is considered to be the speed of sites in a search algorithm. So the results of loading time of the sites are improved. We can improve a page speed. This kind of process is called modifier. HTTPS is also similar to modifier. For example, consider two web pages, with the quality, here Google consider which page is load fast. But Google identifies the modifier page for high score.
POLITICS OF GOOGLE IN SEARCH QUALITY
By using HTTPS everywhere, so your web would be more secure, so hackers doesn’t attacks the scripting.so the HTTPs is mostly used in Bank, e-commerce sites, & social networks. Here the sites are more secured. For example, the secret code for posting a letter in post office, like this the HTTPS is used. Google consider majority HTTPS sites for ranking signals.
But Google made a politics between the two identical ranked pages trying to get back of NSA, so everyone is switching to the HTTPS ranking signals. But it is waste of time for switching over the HTTPS.
WASTING OF TIME
By using HTTPS is contains the costs of money.