How to find the best keywords for your company for free?
A search engine is the starting point for 93% of internet experiences. So, if you want your website to rank higher on Google, you must use the appropriate keywords.
Keyword research is essential because determining the terms people are searching for will influence the type of content you create and how you optimize it.
How to Determine Your Goal Keywords or Phrases?
In reference to a renowned PR expert playbook, let’s have a deeper look!
- Make a list of all the questions you are asked during new business or sales meetings.
- Make a list of all the inquiries that your customer support department receives.
- Grab the most current frequently asked questions sheet from your website or internal server/Dropbox/Google Drive.
- Scroll through your sent mail to discover what types of queries your clients are asking you that you're sending extensive responses to every day. Make a note of them.
You now have a decent selection of stuff to work with as a starting point. This is what people are looking for if you are being asked these questions. And, if you have the answers and are the most qualified to deliver solutions, people should discover you when they seek these things.
Efficient Tools for Locating Long-Tail Keywords
Two tools can help you locate long-tail keywords
1. Google Adwords Keyword Planner
This is a free Google tool that provides information on the number of monthly searches for a certain phrase as well as the level of competition based on advertising expenditure for sponsored links. It also suggests phrases that you may use instead of or in addition to your original keyword.
To utilize the service, you must sign up for an Adwords account using your Gmail account, but you do not need to enter any credit card information or generate any advertising.
Bonus tip!
Take a look at Google’s People Also Asked feature. This is a fantastic resource since it delivers ideas relevant to your topic based on user interest and surrounding terms.
2. Keywords Everywhere
Generally, it’s recommended to install this application as a chrome extension and find it useful. It offers a slew of long-tail phrases depending on what people are looking for when they use particular keywords.
What are the Best SEO Keyword Research Tools Available Online?
- Google search console
- Google keyword planner
- Google planner
- Google trends
- Scalenut
- SEMrush
- Soovle
- SECockpit
- Keywords everywhere
- KeywordTool.io
- Ahrefs keywords explorer
Summing Up
Whether you are creating your blog or website for the first time or already have an established one, using the best keyword research tool helps you generate effective results for your business.
Though all the keyword research tools mentioned above have their unique features for discovering and researching keywords, you should determine your budget and business goals to select the tool best suited to your business.
