SEO Ranking Factor

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iStudio Technologies is best SEO company in Chennai provide SEO service with affordable price. Search Engine Optimization Factors change constantly as per the changing algorithms of search engines. Therefore, it is advisable to keep eye on search algorithms for making the most effective SEO strategy. for instance, Google has made changes in its search engine results pages’ layout.

What is its plan for the year 2017?

Google has announced that all those websites will be penalized for displaying annoying advert pop-ups at the time when website is loading.

Local Visibility

Local search results will play a key role this year as well. Most of the people prefer their smart phones to surf rather than using desktops. 1/3rd of
smart phones searches are location based searches. Therefore, it is extremely important for you to be visible in local search results. It will be good for you to add
your business to Google My Business. If your business has a global presence, and you have offices at different localities all around the globe, users will be searching
for those offices. As a top SEO Company in Chennai showed to our customers with improved search engine results

You also require to make sure that you have correctly entered your NAP i.e. Name, Address, and Phone Number in your Google My Business Listing. It will
help in improving your presence in local searches.

Website Loading Speed

Majority of
people use their smart phones and tablets for net surfing. Therefore, your website’s loading speed becomes a vital factor. If your website takes more than 4-5 seconds,
then it may not get the desired attention. Most of the people don’t have enough patience to wait for more than 4-5 seconds. More than 70% traffic comes from smart
phones and tabs.

Stats clearly show that 41% of the shoppers abandon the site that takes more than 3-4 seconds to load. You must improve your website’s loading speed, otherwise you may
lose your potential customers as your competitors will grab them.

You can test and improve your website’s loading speed by using the couple of tools provided by Google. Along with that Google Search Console can also provide you mobile
usability report. Leading SEO service provider in Chennai create SEO campaign to get best results in search engine among other
competitors.

Priority to Mobile Index

Smart phones have become the
prime source of net surfing. People of all age groups give priority to smart phones over desktops.

More people will be added to such priority list in 2017 as well. Therefore, Google has introduced mobile first index that clearly shows that
desktop is now out of its priority list.

Your website should be optimized for the mobile users. Top search engines believe that Mobile friendly websites will be quick to load, have a responsive design, easy to
navigate and read, and no need to zoom in for seeing the content etc. if you haven’t made your website mobile friendly, then you are missing out a big thing. SEO
company in Chennai create mobile-first index for better ranking in search engine.

High Quality Content Will
Provide High Quality Traffic

High quality and relevant content is the soul of your website. In the year 2011, Google started focusing on content quality by introducing the Panda
Algorithm Update. It started dropping or demoting the low-quality content pages. It led web owners and marketers to produce high class, informative, and relevant
content to be at the top in search engine results. If you are publishing high-quality content weekly or fortnightly, then it may improve the performance and visibility
of your site. Creating the most efficient content on a given topic on regular basis is known as thought leadership. Our team of SEO experts in chennai analysis unique
content to bring google search engine ranking.

Taking part in link schemes

Auto generated content

Scraped content

Doorway Pages

Sneaky Redirects

Cloaking

Hidden Links or Texts

Abusing the rich snippets markup

Loading web pages with inappropriate keywords

Taking part in affiliate program

Sending auto queries

Page creation with malicious behavior

Smartly Designed Landing Pages

Google has always given
preference to the sites providing exact solutions to searchers’ queries. For example, if a searcher types ‘green 2017 Lamborghini’ then the search engine would not
return a webpage about mere Lamborghini, or mere 2017 Lamborghini, or mere green Lamborghinis. In fact, it will return to searcher is a webpage about 2017-variant
Lamborghinis that are color green. Therefore, you should pay attention to have a page for every permutation and combination of words searcher might search.

Along with all these there are plenty of other factors aswell that may affect your SEO rankings. Some of those factors are keywords enriched meta titles, website age,
Schema Markups, and social signals etc. It is time for you to thing wiser and bigger. There is not point sticking with black hat SEO methods as Google has created
extremely stiff rules in this regard.

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