7 prominent content formats and how to employ them

Introduction

The internet’s currency is content, and organizations can focus on a variety of content kinds to engage audiences, expand into new areas, and offer them value.

But it can be challenging for marketers and brands to decide which sorts of content to concentrate on given the wide variety of content available. Various content types serve various functions. To get the most out of your content, your content marketing plan must be creative because some types of material are about driving traffic while others are about data collection.

So let’s examine the top seven content categories and how you can use them to boost sales and revenue.

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Blogs

Although blogging has been around for a while, it has evolved, particularly when it comes to businesses adopting blogs to engage audiences.

You should write well-written, excellent, and pertinent blogs. To establish authority, trust, and relationships with their audience and increase conversions, they should also concentrate on issues that interest them. A blog also has the advantages of being relatively simple to produce and post, shareable, and quickly found by search engines.

Blogging best practices

Use an SEO company in Chennai to optimize your posts with pertinent keywords for SEO to make sure you are reaching the proper audience and coming up in search results.

Listicles

Although they may appear a little gimmicky, list articles are very popular. This is because when done well, they are simple to read, scannable, visually beautiful, and engaging.

Listicles are simple to produce from the standpoint of content production since, once you have a topic and a number, all you need to do is research and fill in the blanks. However, that doesn’t mean you can just throw together a listicle without giving the content any attention, since it must be educational, pertinent, and of good quality.

Listicles best practices

Writing list articles requires coming up with interesting and distinctive titles, but make sure the heading corresponds to the content (no clickbait).

Ebooks

Long-form information known as ebooks is produced as electronic books and made accessible as PDF or HTML downloads.

You can use this kind of content as a fantastic platform to share your knowledge and experience on a particular subject. Ebooks have a variety of advantages, such as lead generation, authority building, expanding email lists, and enhancing your total content offering.

Ebooks best practices

Although the material need not be timeless, if it is, you will benefit from content marketers for years to come and be able to utilize the ebook to continue expanding your audience after it has been released.

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Infographics

Because they convey a lot of information (including statistics, research, and other data) in a visual style that is interesting, digestible, and shareable, infographics are among the most popular types of content you can produce

The Content Marketing Institute reports that infographic usage among B2B marketers has increased by 67 percent over the past several years. In addition to increasing website traffic, they can assist you to develop high-quality backlinks and expand your audience.

Infographics best practices

To keep interested in an infographic, it’s crucial to use white space, segment the text into smaller chunks, use a clear font, and use complementary colors. To learn more, contact a web design company in Chennai.

Videos

Video is a successful form of content, according to the “The State of Video Marketing 2021” research. 93 percent of marketers think it’s a crucial component of their marketing, and 78 percent of video marketers claim it has helped sales.

Video content has the power to draw viewers in, boost shares and comments, encourage conversions, and enhance website traffic. You may want to think of interviews, presentations or how-to videos, behind-the-scenes videos, and explainer videos.

There are many venues available for sharing your videos, including Instagram, TikTok, which is a rising star and YouTube (learn how to rank your videos).

Video best practices

Recall that you are producing content, not advertisements. Videos should be between two and three minutes long, with a CTA that directs visitors to your website or a landing page.

How-To Manuals

How-tos and instructional content are akin to lengthy blog entries that provide detailed instructions on how to accomplish various tasks, build things, and more.

Your guide’s content varies depending on your target market and sector, but this kind of information is excellent for exchanging knowledge, fostering trust, and expanding email lists.

How-To manuals best practice

For your audience to understand the logic and flow of the guide, you must be aware of it. Ask a friend or trusted individual to read it over to make sure it makes sense!

Case Studies

Case studies are a fantastic B2B content genre because they leverage actual feedback from customers or real-world situations to demonstrate frequent problems and difficulties your audience may encounter.

It’s a wise choice for material because it shows potential customers how your company’s name, goods, or services may assist in resolving issues they might be having. This will strengthen bonds and increase customer loyalty.

Conclusion

An audience can be engaged and persuaded at all phases of the sales funnel with the help of content marketing, which is efficient and affordable. You may successfully do content marketing for your business using an SEO company in Chennai.