What do Google’s new guidelines for AI-produced content mean for SEO?

SEO is constantly evolving, requiring ongoing strategy adjustments to stay ahead. This year, artificial intelligence (AI) is taking center stage, presenting both opportunities and challenges. Choosing the Best SEO Company in Chennai can be difficult, but with some research you can find a great partner to boost your website’s ranking. And the rise of AI-generated spam content is a major issue, threatening the integrity of search results. Despite these obstacles, the importance of quality content is more crucial than ever, as highlighted by Google’s recent core update in March 2024.

One of the most significant disruptions in history has been caused by Google’s most recent core update. The impact of the update on websites is significant, prompting SEOs to react urgently. It is crucial not to take the update lightly, as careful action following Google’s guidelines is necessary to ensure your website’s visibility in the SERPs.

Google Core Update:

Google’s March 2024 core update is focused on addressing the low-quality and spam content on Google Search. The goal is to decrease such content in search results by 40%. This specific update, while core updates are a regular occurrence, has had a major impact on the industry, resulting in some websites being entirely removed from Google’s index. It is important to mention that Google has been experimenting with algorithm changes for low-quality content since 2022.

Scaled Content:

Spam automatically-generated content. Google now considers any method of creating content in large quantities solely for the purpose of improving search rankings to be in violation of its guidelines. It includes using manual methods, automation, or a combination of both to generate content at scale.
This type of spam involves pages that falsely claim to provide answers to popular searches but, in reality, offer little to no helpful information. They may start off promising to answer a specific question, only to lead the audience on with low-quality content that never actually addresses the question at hand.

Expired Domain

Google has announced that it will now classify the practice of purchasing expired domains and repurposing them to boost search engine rankings of low-quality content, also known as expired domain abuse, as spam. This update is aimed at cracking down on the practice of abuse. Starting this week, Google will be implementing measures to combat this, including manual actions and algorithmic spam systems.

Site Reputation

Google is currently working on a policy to combat site reputation abuse, also known as “parasite SEO.” This practice involves websites hosting low-quality content from third parties in an attempt to improve their own ranking. The new policy specifically focuses on third-party content that is created and published with the primary goal of manipulating search rankings.
Only content that is hosted without close oversight from the site owner and is intended to manipulate search rankings will be classified as spam. Not all third-party content will be considered a violation under this policy.


The March 2024 core update from Google marks a significant shift in the search engine’s ongoing fight against low-quality content. Prioritizing user needs and quality content is now more important than ever. By focusing on creating informative and engaging content that truly benefits your audience, to improve your website’s ranking in search results, consider contacting a reputable SEO agency in Chennai. Remember, the key to Search engine optimization success lies in the quality, not the quantity, of your content.