What Should I Know About Accelerated Mobile Pages (AMPs)

With an increase in the use of mobile phone for accessing the web and the fact that the number of mobile activities on the Internet are increasing steadily, optimizing web pages for use on mobile phones have become very important. A lot of websites now have mobile versions so that users on mobile phone can browse with ease on their smaller screens comfortably and easily. This is because websites that are designed for use on desktop alone with being optimized for mobile phone usage often appear on mobile phone browsers in such a way that they could piss off users in most cases. The website requires a lot of time to load and the text are sometimes not readable amongst others issues. Another breakthrough in the use of mobile phones for browsing is the invention of AMPs. They are becoming more common in recent times as a lot of excitement has followed the invention. AMPs are currently the best way to browse the web on mobile devices. Here is the general information you should know about AMPs. Here We will let you know What should you know about Accelerated Mobile Pages.

Definition Of AMP

AMP is an acronym for Accelerated mobile Page and it is a Twitter and Google project which was created with the aim of making accessing mobile pages very fast. To explain it further, it is HTML that has being stripped down, something more like a diet HTML. In plain terms however, it is a page, based on HTML that has being designed critically so that it has a light weight, thereby making it possible for it to load fast. The technology was rolled out by Twitter, Google and some other companies to make it easier to load websites on mobile phone. This could be regarded as a response by Google to Apple News by Apple and Facebook Instant Articles Technology by Facebook. AMP is a program that is open source, thereby ensuring that the project is opened to every type of elements.

Why Is AMP Very Fast

As has being pointed out earlier, AMP is a sort of diet HTML. The implication of this is that there are some HTML tags that are not allowed on AMP. For instance, you cannot use the form tag in AMP. CSS is also allowed on AMP, however only a streamlined version of the language is allowed. A large percentage of CSS can be used. The rest are however falling below best practices and are therefore prohibited. JavaScript on the other hand is however completely prohibited. There is an off the shelf library for JavaScript that you are however provided in the project, so that you can carry out activities such as lazy loading. The major aim of the entire project is to achieve pure speed and pure readability. Image for instance does not start to load until you scroll to where they are located. This is achieved with the aid of the JavaScript. There is high hope that with time, this off the shelf library of JavaScript will be incorporated into most operating systems. Also the technology is done in such a way that any page you visit is well cached. The implication of this is that the pages are hosted for you by Google and therefore will be able to load faster on your device. The time your device would have needed to go and retrieve the information from the server will be saved as the page will be loaded directly from Google cache. istudio technologies is one of the best AMP web design company in Chennai.

How Does AMP Work On Mobile Devices?

When you call a particular WWW page on your mobile phone, normally, the page will have the normal version for desktop. In the web page’s source code however, the AMP version will have being specified which will be linked through the aid of rel AMP HTML hyperlink. The hyperlink will subsequently link to the page that is referred to as your hosted page for AMP.The hosted page for AMP is basically the HTML form of that web page construction that has been stripped down on your personal domain. If perhaps you have never visited the AMP version of any web page, then you could visit that of Guardian to see exactly what it look like. Guardian is one of the partners that were first referenced and that are amongst the first websites to implement the technology. To see any particular news or story on the website of Guardian in its AMP version, all you have to do is to add /amp at the end of the url to the web page.Once you do that correctly, you will be able to see the AMP version of the website. Google has no part in this aspect, as all you will need is the url of the page you want to open in AMP html and then adding the /amp at the end of it. You will observe that the page loads faster. There is also the free platform for hosting cache known as static.When you make searches on Google, you might start to notice some of these things in the result that come up. The AMP links you will find in the result, will be the links that is available on, implying the version that has being cached by Google. There will also be a rel-canonical linking to the main page by both the cached version and the one that you hosted.The major reason why the AMP version is very fast is due to the fact that there is a cut down in the HTML. It is further due to the fact that the pages can easily be cached so that it loads directly without having to start searching for the server where it was hosted.It is worthy of note that version of the web pages that is cached will still be able to show any adverts you want to display. The details of this is however not clear yet. A platform has being developed where AdSense from Outbrain and AdSense as well as most of the most common platforms for advertising can show adverts on the page. Your earnings will also not be tampered with due to the technology.It is also possible to use Analytics on the versions of your web page that was cached. A tracking pixel can be used to rack the version that you have rolled out presently. There is however another platform that is being developed such that neutral vendor such as Omniture and Google Analytics amongst others can be used to analyse the statistics of your web pages. Adverts can still be provided on the web pages as well as every other information, even in the occasions where it is the version of your web page that is cached.This is vital as your means of generating revenue will not be compromised. The framework for the JavaScript comes in handy here as you caused the limited edition of the JavaScript.

Benefits Of AMPs

Even though in recent times, the issue of speed when it comes to browsing has seized to be a problem. This is with the advent of 3G and 4G browsing which are very fast. No matter how fast a technology gets however, faster is always welcome even when it has to do with how fast your car can move and the danger of moving it at some particular speeds. When it comes to browsing, there is no speed that can be too fast even when the web pages open instantly, a speed faster than instantly will still be welcomed. When you have accelerated web pages, your web pages are able to open in a quicker fashion. The slower your website, the more people will be discouraged to visit it. For instance, web pages that load slowly have being said to have bounce rates that are higher. When you have AMP web page therefore, more people will be compelled to regularly visit your web pages and consume your content. Apart from speed however, there is also the advantage of performance. Your web page will be able to perform better.You will also enjoy improved distribution whereby new publishers will be able to benefit from the potential of the open web to distribute their content very quickly all over the web. They will therefore be able to earn more from subscriptions and adverts across applications and platforms.

What Content Types Work Best On AMPs?

Even though AMPs are more optimized for news content, blog owners and people who post contents can also benefit from it. It can be used for any content that is published on the net including articles, news stories, GIFs, photographs, blogs and videos amongst others.

What Are Effects Of Using AMPs?

There is also the situation where they displace areas where adverts normally appear, with some of the adverts that are replaced being paid adverts on search pages. There is a probability of paid AMP search web pages adverts replacing this in the long run.

What Should You Do As A Website Owner?

There are basically 2 things for you to do. You first have to be making plans toward beginning to create pages that are compatible with AMP for your website. You should ensure that you create valid pages based on the diet HTML version as specified earlier. AMPs are very much dependent on how you utilize the HTML to build the right AMP page. You need to place the tags at specific location and in specific order. There are specific things that you cannot use when you are creating AMPs. Once you flout any of these rules, then you should know that your AMP web page will not be valid and it will not be seen as an AMP.

To make sure your AMP web page is valid, it is possible to use a Chrome inbuilt tool to confirm that it is correctly programmed. Once you access Chrome develop tools, you will observe a system which you can use. It is also possible to visit the project site for AMP. From the website, you can easily locate a page where you can request for your web page to be validated. You can ask using the phrase ‘is this an AMP page”. The page will subsequently check all the issues with your page and inform you once it detects any. You should therefore build web pages for Amp and ensure that you build it properly.

Once you are able to achieve the first task, the second task is for you to figure out how to carry out creation of pages streamlining. If you are using a CMS or related web applications, you will need to integrate the system for you to move forward. Basically, you will want all your web pages to be compatible with AMP or at the least, as much pages as it is possible to have a version of it in AMP. If you are using WordPress or most other CMSs that are very common, you will observe that they have already created the plugins for this. All you have to do is to download the plugin. From here, even if you have a lot of pages on the system, the CMS will do most of job of creating the AMP version of the web pages. If on the contrary, you are creating your personal CMS, it is vital that you make getting a function that is similar a priority of your CMS.The earlier you start making these preparations, the better it will be for your website, as it promises to be a major part of the mobile browsing platform for a very long time.


The AMP is a new technology where web pages are built based on a diet HTML, some particular CSS and built in JavaScript. The aim of the project is to make web pages load very quickly. Programming your web pages into AMP format is not very difficult if you are already comfortable with programming in HTML. This is because they are built based on existing web technology. You just have to be aware of which tags are not permissible in programming for AMP format as well as the specific order the code should be arranged. Once you are able to get this, you can program your pages for AMP format. You will however only need to bother more about this if you are using your own CMS or other unpopular CMS. If on the other hand you are using popular CMS like WordPress, they have a plugin you can download that can help you to automatically convert your pages to AMP format. If you want to confirm if your page has being properly programmed in AMP format, you can either use a built in tool in Google Chrome browser or go to the project website for AMP. From the project website, you can use the right page to query if your web page is compliant with AMP or not. The page will inform you of any issues that make your page not to pass as an AMP page. There are a lot of benefits to having your web pages in AMP format. Your website will load faster, which will lead to more people being interested in visiting your website. This is because the faster your web pages load, the more people will love to visit your website and when they load slowly, the bounce rate on your website will be higher.