Mandatory E-Commerce Checklist 2018


E-commerce is no more an alien term and it has witnessed exponential growth over the years, this industry has given shadow for lot of start-ups and has adopted different innovative ideas by turning India into an technology based hub. Post the penetration of high speed internet e-commerce industry has become the most favourite and demanded industry in this nation. Like other industry even e-commerce industry keeps updating itself from time to time in order to improve their user base and witness continuous improvement.
Starting and maintaining a e-commerce store/platform is no more an easy job, it is definitely an herculean task as the competition out there is unimaginable. Therefore it is highly mandatory for existing and budding e-commerce platforms to stay focused and keep updated with trends. There are certain strategies need to be followed in order to be successful in e-commerce industry, these checklist will be highly helpful for new e-commerce companies and existing companies as well to be successful.


Similar to retail layout even e-commerce has its own layout to make their visitors stay highly engaged in the site. Certain strategies need to be followed in order to make the e-store layout highly presentable and give high clarity to the customer. This method of layout positioning involves lot of in-built approach in it to present it as a complete package for the end customer’s view. E-commerce stores need to apply all possible approaches in order to keep their customers stay focused in their website. This checklist gives you the complete details regarding e-commerce layout to keep customers engaged.

  • A well designed and perfectly suitable logo for your e-commerce website
  • onstruct a site which functions in every browser and works well in all the devices
  • Highly promoting links and graphics suitable for your homepage
  • Separate links for the special category products
  • Placing call to action button directing towards important sales page
  • Designing and placing exclusive search field over the top of the site
  • Displaying information about special offers, promotions and free shipping without fail
  • Directing link towards trending and frequently purchased products
  • Placing language and store finder as an option

Look And Feel Of E-Commerce Website

Look and feel of an e-commerce website is highly important to stand unique among the huge lot of competition. Designing the look of a specific e-commerce site must match with its industry and the type of product it provides. Apart from this there are lot of other options available to improvise the look of an e-commerce site.

  • High security to carry out safer money transaction while purchasing a product through online payment
  • Good navigating website with high speed
  • Include necessary product categories and filtering options at the right place
  • Including SIGN UP and LOGIN FORM by mentioning e-mail id at necessary spot
  • Separate link page for Career, Legal information, Privacy policy, contact and FAQ page
  • Separate tabs for categories and products in the main page of your e-commerce website
  • Shopping cart to store the saved items separately for every user

Creating Product Page

Product page is the core and most important page in the e-commerce website, e-commerce is all about selling a product to customer through online. Therefore this page act as a deciding factor over the success of the entire business. A product page need to be well structured and highly organized in order to keep the site visitors completely engaged. There several features include in the recent past to make the product page of the e-commerce website more presentable.

  • Ratings and reviews for every single product
  • Including related links to up-sell few products
  • Mentioning about freebies and discounts etc..
  • Provide all the required product functionalities like zoom in and zoom out option, 360 degree product view, providing product info and specifications
  • Separate field for mentioning product quantities, unique product title, cart button for every product, rate information with discounts if any, product availability and tax details
  • Sorting the product according to various dimensions like size, shape, colour and weight if needed
  • Separate comment section for customers to post their experience over the specific product
  • Video description of product functionalities and currency converter as optional features
  • Linking social media share button with every product listed in the website
  • Providing detailed and precised information over the product to be unique and reach huge masses
  • Including enough number of keywords in every page of e-commerce website

Shopping Cart And Customer Wish List

A good e-commerce site make sure that it will tempt its visitors to buy any product and hold them as its customer forever, here comes some of the wish list to be highly considered and the shopping cart features as well.

  • Bring in all possible payment methods
  • Charge minimum or null shipping cost
  • It’s fine to add some funny images like in the checkout section
  • Top and bottom places are the right area to fix the checkout buttons in any page
  • Provide users with separate cart to save their product list
  • Suggest the up-selling products to customers during checkout
  • Provide end to end shipping details like free shipping, multiple shipping methods and information regarding delivery date and time
  • Offer payment installments for products with higher price
  • Test the dispatching process before delivering the product

Customer Follow-Up

Customer follow-up is highly necessary in selling any product irrespective of the medium and this even exist in e-commerce site. Customer follow-up will create a strong bonding with them and helps to increase the customer base as well.

  • Send notifications regarding discounts, freebies and gift cards
  • Make them informed about loyalty programs
  • Ask for reviews if not given
  • Send thanking e-mail
  • Send promotional e-mail and notifications regarding cart
  • Include the option of canceling a product
  • Create social media links for every product category
  • Include a survey link if necessary
  • Continuous update over product tracking and shipping methods
  • Include a survey link if necessary

Supportive Pages

Supportive pages always acts as pillar for an e-commerce website and gives a completeness to the platform.

  • Including social media address
  • Including e-mail and contact form
  • Include Forums and FAQ section