ico

PROMOTING YOUR ICO THROUGH EMAIL MARKETING

Overview

There is no wonder that cryptocurrency and blockchain have registered such an impact on various industries in a very short period of time. Their uniqueness, its usability, and its effectiveness will definitely change the perception of industries in handling monetary terms and redefine security through blockchain. In order to carry forward your blockchain project successfully, you need to raise funds which mandatory for actual progress and create an original trust among the community members. This has to be done through ICO, where it is the legal and only way through which you can generate funds for your blockchain project.

As a part of the fundraising process, you need to promote your ICO among the blockchain and cryptocurrency community through various approaches. One among them is through email marketing which is considered as an effective approach since the rise of ICO. This post will take you to the tour on some of the simplest and effective methods to promote your ICO through email marketing strategy. As a best ICO email marketing company, iStudio Technologies helps to promote your ICO in a most effective way using email marketing campaigns and drive in potential investors.

Journey of ICO

The first Initial Coin Offering or token sale took place in 2013 where Mastercoin launched its ICO. This particular project placed the concept of a structured regulatory framework placed in the heads of bitcoin blockchain that helps developers to create cryptocurrencies on their own. This went on as a successful fundraising where the company raised five million dollars for their project. This success gave confidence among various aspiring entrepreneurs to adopt the technology and also turned the attention of investors towards it. In 2017, ICO projects from various industries generated more than 3.9 billion dollars which shows the immense effect of ICO on industries. The rays of ICO were quickly absorbed by every industry from finance, medical till gaming and gambling. Industries like Infrastructure, Finance, Trading, and Investing played the major role through holding a high level of shares. Infrastructure industry leads the race through generating 25.8% of investment among 3.9 billion dollars, followed by financial industry generating 14.6% of the investments, and Trade and investing industry at 10%. As a best ICO email marketing agency, iStudio Technologies helps you to generate crypto funds irrespective of your industry and assist you in presenting your concept successfully in-front of investors.

Tools integrated for creating native extensions

a) Binding.GYP File

This specific file demands us to specify the need to compile the native extension. The most important thing to be noticed here is that it is highly mandatory to give proper justification for the files that are compiled here and the final binary which is been called in the functionality. This one has a JSON like structure in it and the keys to get this highly configured by its sources and target as well.

b) NODE-GYP

This one is basically a tool that helps us to get compiled with the native extensions. This tool is implemented in Node.js which is been packaged with the npm, so we can just run npm, install it, and then compile it using our native extensions. While running the npm installation, it will help by detecting the binding.gyp file gets included in the root folder and starts to get compiled. Moreover, it allows us to release or debug builds. This will yield the result of binary files get combined with the specific .node extensions that will be created within the release or debug folder, based on the way it got configured.

c) Bindings

Bindings are a node.js package that allows us to export the native extensions of node.js. It takes the charge of searching in a built or release folder for development purpose.

d) N-API

A C API that helps us to get interacted with the engine entirely in the abstract way. It’s almost an evolution kind of approach that tries its best to port its nodes in various architectures. This API provides high stability and greater compatibility between different node versions. It means that if the native extension is compiled to node 8.1, then there is no necessity to recompile it for the versions 8.6 and 9.3. This makes the job of maintainers and contributors much easier. As a leading website development company in Chennai, iStudio Technologies incorporates the most advanced frameworks in order to deliver the best website for your concern.

e) Node ADDON API

Taking advantage of the language used this particular module provides us the implementation of C++ for N-API.

Step1: Native Extension World

To start with the native extension world we can just use the example of a simple demo program here. There is no intention of overloading the code with extra logic in order to focus on the minimum necessary code.
Here we can start the implementation through initializing the npm where the dependency factors are installed:

npm init

Time to install our dependencies

npm i node-addon-api bindings

Parts of the file

NODE_API_MODULE (Line14):

The first argument is the native extension name and the second argument is the name of the function which initializes the extension.

Init:
This specific function is used to start the native extension of node.js where the functions are exported which can be invoked from the JavaScript code. In order to carry out this task we need to set the name of the function to the export objects and the function can be invoked as well. This function must return the export object at any case. . As the best website development company in Chennai, iStudio Technologies provides industry-specific web development service to their diversified clients.
SayHi:

This particular function is something which gets executed once the native extensions from JavaScript are invoked.

Other additional steps
  • NAPI
  • Node-addon-api
  • Nan (Native abstract for node.js)

Things existed before in N-API

It is very important to know about the context and history of native extensions as it will be very helpful to give access to a lot of documentation and examples as well. The basic motto is to replace the NAN with N-API, for that reason we need turn back and have a look at NAN. As a C++ library NAN delivers us v8 abstraction, but at the same time, it won’t allow to abstract ourselves the v8. While releasing NodeJS it tends to undergo v8 related changes which can even break the native extension. Usage if NAN is considered to be a remedy to avoid this problem.

Conclusion

As a developer if you want to know the working process and composition of NodeJS then it is essential to learn about native extensions here. It is a multi-usage pack which can be used in different scenarios like performance boost, C/C++ library integrations or legacy code integration. We at iStudio Technologies are the top web development company in Chennai, having a decade of experience and known as the best client servicing company in the industry.