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Build an "About" tab that lists the skills, qualifications, certification, and accomplishments of the staff. Highlight any links that you have with other respectable organizations.
Back up what you're writing with evidence and truth. In comparison, guest postings on authority pages in your specialty would build up your authority and build useful backlinks to your content.
Using case studies and feedback from pleased consumers and partners to build up your brand. Make sure the site is safe and clean of user-generated spam.