Introduction
There are many more factors at work in an e-commerce website’s success besides the quality of
its products. The marketing strategy and design of the website are two of the most crucial factors.
Every customer wants an easy-to-use, customized online buying experience from e-commerce
websites. And creating a website with all the essential features adjusted is a tried-and-true game
changer that can boost your company's performance while maximizing consumer happiness.
An e-commerce website can benefit from several features that make it simpler for owners to
administer and more user-friendly for customers. However, it might be challenging to
incorporate all these necessary ecommerce website functionalities and aesthetic components
while developing a website. Fortunately, our team of ecommerce web designers in Chennai for
online stores is ready to assist you.
iStudio technologies in Chennai is one of the top ecommerce development companies that offer the best ecommerce development services.
1. A top-level HTTPS domain
A top-level domain and a secure connection are required for an e-commerce website. Use a
country code domain if your website only serves that nation.
2. A business logo
Making a good first impression requires using a company logo as a communication tool. Put
your company's logo in a noticeable spot in the header. The best location is preferably near the
left. Think about the format, background, and size as well.
3. User-friendly navigation
Every page needs a clean navigation bar since it enhances user experience. A basic navigation
layout makes your website more understandable because it demands less effort and mental
processing. However, designing your website’s navigation takes significant thought, contact
nearby ecommerce web development companies in Chennai.
4. Wishlist
A buyer could occasionally show interest in a product but decide to purchase it later.
Alternatively, a consumer can find a product intriguing and want to check it out later for more
information. They can save a list of these products on their wishlist, making it simple to locate
them the next time they visit your website.
5. Customer login
Customers should be able to register and log in to your website. The login features make it
simple for customers to track their orders. For simple access, it's ideal for putting this on the top
bar.
6. Store finder
Customers should be able to register and log in to your website. The login features make it
simple for customers to track their orders. For simple access, it's ideal for putting this on the top
bar.
7. Language options
You can incorporate language choices to allow consumers to move between different languages
and regions if your e-commerce site has multiple editions for various locations.
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8. Shopping cart
Now that you know the goal, you should choose the workflow that best serves your users. Determine the app’s frames, desired app components, and various app screens. Choose the order of the displays and the interface you want between the buttons.
9. Search bar
Your search bar could increase conversions if you correctly optimize it. A search bar will not
only assist your visitors in finding what they need, but it will also help you learn what your
audience wants from you, contact ecommerce companies in Chennai.
10. Phone number
Customers may need to call you for various reasons, such as to ask questions about a specific
product or to explain your business hours. Making the phone number visible at the top makes
this simple for them.
11. UVP highlighted
Why should a customer choose you above your rivals? Use unique value propositions, or UVPs,
to highlight the distinctive features of your company.
12. Risk minimizers
You should include a few good risk-reducers to attract potential clients, including free shipping
and return incentives. Because free shipping and returns are now considered customary among
online customers using ecommerce website designing in Chennai.
13. Loyalty program
Mention things like loyalty rewards and other exclusive deals for your regular consumers.
Include a link leading to a page with more information about the deal.
14. CTA to direct visitors to key sales pages and product collections
Include pertinent Call to Action buttons and significant product categories here. Use language
like "Add to cart," "Buy Now," or "Checkout" to indicate what the CTA performs. Links to
pages with sales and special deals are also acceptable.
15. Featured products or Best selling products or new arrivals
To display a list of the best-selling products here, you can manually add featured products or
automate the process, get in touch with ecommerce web development in Chennai.
Conclusion
It's crucial to keep in mind that you don't always need to reinvent the wheel to give your users an
amazing purchasing experience.
It only requires paying attention to client feedback and keeping an eye on your competition to
spot any emerging e-commerce trends.
Even while you don't have to use every new feature that your ecommerce platform offers, you
should research the ones that the best retailers in your industry are using and that your customers
have grown to anticipate.
A/B testing and customer input should be used to determine which implementations will result in
greater sales and happier customers.
