Social media metrics are measurements that are used to assess how well a company or organization’s social media presence is performing. These metrics can be used to gauge a social media campaign’s effectiveness, learn more about the target market, keep track of brand mentions, and assess the return on investment (ROI) of social media activities by using a digital marketing company in Chennai.
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Key social media metrics that businesses and organizations may want to track in 2023
Regardless of their business plan, every ecommerce company in Chennai has now gone digital due to the pandemic. The choice is to go digital or risk having to close your business. The move toward digitization is something that won’t soon come to a stop. You might be wondering how you might profit from the recent increase in e-commerce. You might not know what to concentrate on or how to do it with so much stuff going on.
Click-through rate (CTR)
Time on site
Video view count
It’s critical to monitor the number of views your videos are receiving if you incorporate video into your social media campaign.
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This indicator counts the number of sales that were brought about by your social media marketing activities.
Return on investment (ROI)
This indicator gauges the effectiveness of your social media marketing efforts. It accounts for both the price of your social media marketing activities and the profit they brought in.